Director, Direct-to-Consumer Innovation & Digital Health

BeiGene

5d•$187,100 - $247,100

About The Position

As Director, DTC Innovation & Digital Health, you will define and lead the strategy for BeOne’s next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL). You’ll be responsible for architecting a seamless, compliant, and personalized customer experience—one that helps patients, caregivers, and HCPs navigate a CLL diagnosis and treatment decision with confidence and clarity. You’ll partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed, insight-driven, and human-first.

Requirements

Medical Affairs background, including degrees in medicine, pharmacy, nursing, and pharmacology
Experience with distilling high science into simple, compelling messaging
Proven ability to define strategy and deliver products that blend usability, scalability, and compliance
Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture
Demonstrated success using data and behavioral insights to drive product optimization
Excellent stakeholder management, cross-functional collaboration, and communication skills
Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement
Bachelor’s degree in business, Engineering, Computer Science, Design, or related field

Nice To Haves

Master’s degree or MBA
Experience at leading consumer technology companies, or other leading consumer technology companies, ideally in health, wellness, or customer experience
Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement
Background in oncology, chronic disease management, or digital therapeutics a plus

Responsibilities

Define and lead a strategy that connects patients, caregivers, and HCPs to relevant clinical trial opportunities by partnering with ClinOps and Medical Affairs teams
Clearly communicate and disseminate scientific messaging to patients, caregivers, and HCPs by producing content for BeOne-owned and third-party channels
Identify and recruit subject matter experts to speak on behalf of BeOne’s scientific mission
Liaise with Patient Advocacy to ensure that patient voices and content are consistently pulled through digital experiences
Partner with engineering, UX research, design, marketing, and data science to deliver integrated, scalable experiences
Use data, experimentation, and user research to identify friction points and build solutions that deepen engagement and trust
Establish and monitor relevant KPIs including engagement, satisfaction, performance, accessibility, and conversion
Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences
Drive agile execution, sprint planning, and release management across internal and external partners
Champion a customer-first culture, balancing measurable impact with empathy, inclusion, and accessibility
Manage CLL Navigator social media presence, including partnerships with patient advocacy groups