Associate Director, Direct-To-Consumer Innovation & Digital Health

BeiGene

9d•$155,800 - $205,800•Onsite

About The Position

As Associate Director, DTC Innovation & Digital Health, you will define and lead the strategy for BeOne’s next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL) and other hematologic malignances. You’ll be responsible for architecting a seamless, compliant, and personalized customer experience—one that helps patients, caregivers, and HCPs navigate a diagnosis and treatment decision with confidence and clarity. You’ll partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed, insight-driven, and human-first.

Requirements

Bachelor’s degree in Business, Engineering, Computer Science, Design, or related field.
8+ years of product management experience, ideally in healthcare, biotech, or digital health.
Proven ability to define strategy and deliver products that blend usability, scalability, and compliance.
Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.
Demonstrated success using data and behavioral insights to drive product optimization.
Excellent stakeholder management, cross-functional collaboration, and communication skills.
Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.

Nice To Haves

Master’s degree or MBA.
Experience at leading consumer technology companies, or other leading consumer technology companies, ideally in health, wellness, or customer experience.
Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement.
Background in oncology, chronic disease management, or digital therapeutics a plus.

Responsibilities

Build content & tools for patients, caregivers, and HCPs who have been diagnosed and/or treated with CLL, WM, MZL, MCL, and FL
Define a strategy that connects patients, caregivers, and HCPs to relevant clinical trial opportunities by partnering with ClinOps and Medical Affairs teams
Liaise with Patient Advocacy to ensure that patient voices and content are consistently pulled through digital experiences
Partner with engineering, UX research, design, marketing, and data science to deliver integrated, scalable experiences.
Manage reporting & dashboarding for CLL Navigator
Use data, experimentation, and user research to identify friction points and build solutions that deepen engagement and trust.
Establish and monitor relevant KPIs including engagement, satisfaction, performance, accessibility, and conversion.
Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences.
Drive agile execution, sprint planning, and release management across internal and external partners.
Champion a customer-first culture, balancing measurable impact with empathy, inclusion, and accessibility.
Expand CLL Navigator social media presence, including partnerships with patient advocacy groups, expansion to TikTok, and acquisition of new followers
Drive KOL engagement for unbranded & branded content generation and medical education