Director, Direct-To-Consumer Ecommerce Hydro Flask

Steel Technology•Bend, OR

2d•Hybrid

About The Position

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO , Osprey, and Hydro Flask brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! This role will drive and manage Ecommerce and digital marketing strategies and execution for hydroflask.com. The goal is to develop and scale the Direct-to-Consumer Ecommerce business to an industry leading level and help make Hydro Flask the prominent DTC hydration lifestyle brand. The Director will lead an empowered, collaborative team that embodies our values and culture at Helen of Troy, acting as a brand champion for Hydro Flask with a consumer-centric approach.

Requirements

Bachelor’s degree.
8+ years of direct-to-consumer eCommerce and digital marketing experience, including 5+ years in management role.
5+ years of experience working with premium consumer goods, home goods, or sporting goods industries.
Authorized to work in the United States on a full-time basis.
Excellent oral and written communication skills.
Strong knowledge of technical requirements and best practices across eCommerce, fulfillment, and consumer support.
Knowledge of digital creative best practices.
Proficient in analytics and data interpretation; ability to clearly communicate insights (web analytics, business analytics, database insights, etc.).
Strong SEO and website architecture expertise.
Strong performance marketing background with the ability to drive profitable traffic across multiple channels.
Experience identifying and implementing tools and strategies to optimize user experience and improve website performance (e.g., usability, A/B testing).
Proficient with eCommerce platforms, systems, and technologies (Magento, tag management, Google Analytics, feed management, Oracle ERP, product reviews, etc.).
Proficient with digital marketing platforms, vendors, and measurement; proven track record of managing agencies and external partners.
Advanced proficiency in Microsoft Office Suite.

Nice To Haves

Experience working with a brand with both wholesale and direct-to-consumer revenue.

Responsibilities

Drive and manage Ecommerce and digital marketing strategies and execution for hydroflask.com.
Develop and scale the Direct-to-Consumer Ecommerce business to an industry leading level and help make Hydro Flask the prominent DTC hydration lifestyle brand.
Lead an empowered, collaborative team that embodies our values and culture at Helen of Troy.
Be a brand champion for Hydro Flask and lead with a consumer-centric approach.
Partner in North America brand-level objectives and business planning; set short- and mid-term objectives and goals for DTC eCommerce.
Develop marketing plans and fiscal year calendars.
Lead daily, weekly, and monthly traffic, conversion, and sales forecasting, as well as performance reporting (dashboard metrics and analytics) tied to the annual budget.
Provide DTC P&L leadership to maximize profitability, including budget management, allocation, and department spend vs. Finance forecast.
Partner with product and sales teams on ongoing optimization and market expansion of DTC offerings, including early launches and exclusive products.
Leverage MyHydro personalization strategy to acquire new consumers and grow market share.
Own, maintain, and optimize HydroFlask.com; lead digital property design, development, tech stack enhancements, and continuous UX/UI improvements across mobile and desktop in partnership with IT.
Provide leadership for digital performance marketing strategy, guidelines, and planning; drive profitable traffic via paid channels, SEO, and email/SMS while guiding cohesive acquisition and retention strategies.
Partner with leadership to define resource planning, vendor selection, and staffing/external resource needs.
Partner with Hydro Flask brand marketing team to develop best-in-class creative with a DTC focus.
Partner with demand planning and operations to ensure inventory availability (warehouse and website) and manage warehouse SLAs and special services (i.e., MyHydro and engraving).
Identify efficiencies while finding ways to surprise and delight customers; stay aligned with marketplace shipping trends and customer expectations.
Partner with the VP of Customer Service and IT to define and execute customer support and digital service strategies; maintain clear communication with the CS team regarding promotions, sales, and MAP breaks.
Ensure optimal site functionality and content to deliver consumer service excellence.
Support all new product introductions and catalog expansions.
Ensure company priorities, goals, and values are supported across the team; remove obstacles and drive achievement of key goals and milestones.
Manage and develop direct reports through performance discussions, 1:1s, delegation, and career development planning.
Exhibit and foster best practices in time management, communication, and cross-functional collaboration.
Continually build new processes and improve existing ones.
Celebrate and recognize team members on a regular basis.