Direct-to-Consumer Marketing Senior Manager - RADIESSE

Merz North America • Raleigh, NC

3d

About The Position

The Direct-to-Consumer Marketing Senior Manager will be responsible for advancing the RADIESSE direct-to-consumer strategy during a pivotal moment for the brand. RADIESSE is currently in the middle of its first-ever consumer campaign, and this role will help maintain momentum, elevate the campaign, and continue building consumer awareness, consideration, engagement, and patient demand. This individual will serve as an executional partner to the RADIESSE brand team, contributing to high-priority DTC initiatives across paid, owned, earned, and experiential channels. Key areas of responsibility include the agency RFP process, managing a robust influencer program, advancing experiential activations and brand partnerships, optimizing organic and paid social media, supporting website enhancements, and translating performance insights into actionable recommendations. The role requires strong consumer marketing experience, agency leadership, cross-functional collaboration, and the ability to operate independently in a fast-paced, highly regulated environment. This position will work closely with internal stakeholders and external partners to ensure RADIESSE continues to build a differentiated, culturally relevant, and clinically credible consumer presence.

Requirements

• Bachelor's Degree in Marketing, Economics or related
• 5+ years’ experience in consumer marketing, brand marketing, digital marketing, paid media, social media, or agency leadership
• 5+ years’ experience utilizing analytics & reporting to make data-informed decisions and media optimizations
• 5+ years’ experience collaborating with creative agencies on content creation
• 3-5 years’ experience in pharmaceutical, medical device, or skincare/beauty industry
• Experience in problem solving and managing complexity
• Strong presentation skills with both internal teams as well as external customers
• Deadline driven mindset with capability of maintaining high quality under tight deadlines.
• Strong organization/communication/prioritization skills.
• High proficiency with Microsoft Office 365 Suite and data analysis via Tableau
• Familiarity with Tableau
• Executive presence and professional demeanor - Proven ability to project confidence, credibility, and poise in all interactions
• Strong judgement and ability to manage complexity in a highly cross-functional environment
• Ability to develop strong internal and external customer relationships
• A solution centric mindset with a self-starter mentality, confidence to problem solve autonomously
• Strong project management and/or marketing skills with experience of managing multi-stakeholder projects from start to finish
• Self-starter mentality who can move quickly between strategy and execution
• Bring a consumer-first lens to campaign planning, creative development, performance optimization, and brand-building opportunities

Nice To Haves

• 5+ years’ experience in consumer marketing, brand marketing, digital marketing, paid media, social media, or agency leadership
• 5+ years’ experience utilizing analytics & reporting to make data-informed decisions and media optimizations
• 5+ years’ experience collaborating with creative agencies on content creation
• 3-5 years’ experience in pharmaceutical, medical device, or skincare/beauty industry
• Previous experience/knowledge of Veeva, Ariba, Icertis, Porzio Engage

Responsibilities

• Execution of RADIESSE direct-to-consumer campaign initiatives
• Own the continued execution and elevation of RADIESSE’s first-ever consumer campaign across paid media, organic social, influencer, experiential, website, and partnership channels
• Partner with internal and external teams to evolve campaign messaging, content, creative assets, and consumer touchpoints in alignment with brand strategy
• Identify opportunities to maintain campaign momentum, strengthen consumer engagement, and support patient demand generation
• Ensure DTC initiatives ladder up to core RADIESSE positioning, clinical credibility, and consumer-relevant skin health benefits
• Drive patient marketing strategy and consumer-to-patient conversion
• Own strategies and processes that convert consumer awareness and engagement into patient demand across key DTC channels
• Partner with internal teams and agencies to strengthen the consumer journey from initial interaction through consultation and treatment
• Identify opportunities to improve conversion across paid media, social, influencer, website, and experiential touchpoints
• Collaborate cross-functionally to ensure patient-facing initiatives are aligned, compliant, and impactful
• Advance influencer, experiential, and brand partnership strategy
• Own planning and execution of a robust influencer program, including talent identification, content strategy, briefing, approvals, posting coordination, and performance reporting.
• Help identify and evaluate experiential and brand partnership opportunities that elevate RADIESSE’s consumer relevance and cultural presence
• Collaborate with PR, social, legal, regulatory, and agency teams to ensure influencer and partnership activations are compliant, on-brand, and measurable
• Develop strategic briefs and recap materials to communicate objectives, KPIs, learnings, and next-step recommendations
• Optimize organic social, paid social, media, and website performance
• Partner with agency teams to optimize RADIESSE organic and paid social media efforts, including content planning, campaign performance, community engagement considerations, and creative testing
• Own website optimization efforts, including content updates, user experience improvements, campaign landing pages, SEO/AEO considerations, and conversion-oriented recommendations
• Review media and digital performance reporting to identify opportunities for optimization across awareness, engagement, consideration, and conversion
• Translate analytics into clear insights and recommendations for the RADIESSE brand team and cross-functional stakeholders
• Manage cross-functional alignment, approvals, and communication
• Serve as a key connector across Brand Marketing, Sales, Digital, Medical Affairs, Legal, Regulatory, PRC, PR/Communications, and agency partners
• Manage timelines, meeting agendas, status updates, decision points, and next steps across complex DTC workstreams.
• Manage development and routing of materials through internal review processes, including PRC, as needed
• Provide proactive communication, problem-solving, and recommendations to keep workstreams moving efficiently

What This Job Offers

• Job Type: Full-time
• Career Level: Senior