Brand Manager - Digital Marketing & Advertising

TTI, Inc.•Toronto, ON

2d•CA$85,000 - CA$105,000•Onsite

About The Position

At TTI, people come for the opportunity and stay for the culture! Techtronic Industries Inc. | Milwaukee® is seeking a Brand Manager – Digital Marketing & Advertising for a Full-Time, Permanent position in North York, ON. TTI Canada is a global leader in power tools, accessories, and hand tools, known for innovative products, world-class brands, and operational excellence. We are looking for passionate individuals to join our Milwaukee team and elevate our brand. Our culture is built on respect, integrity, and social responsibility, with our people at the core of our success. We empower our employees to take ownership, drive innovation, and make an impact, making Milwaukee more than a workplace – it’s where careers accelerate and potential is unlocked.

Requirements

Bachelor’s degree in marketing, Business, Communications, or related field
8–10+ years of progressive experience in digital marketing, advertising, or brand management.
Demonstrated experience managing end-to-end digital programs with full budget accountability and clear performance outcomes.
Proven success leading cross-functional teams and external partners to deliver measurable impact.
Solid knowledge of SEO/SEM, CRM systems, analytics tools and media buying platforms.
Strategic thinker with strong analytical and communication skills; adept at presenting data-driven insights to senior leadership.
Thrives in a fast-paced, growth-driven environment balancing creative thinking with strong business judgment.

Responsibilities

Lead campaign strategy, planning, and execution across paid, earned, and owned channels in partnership with creative and media agencies, ensuring alignment with brand priorities and sales goals.
Develop and implement Milwaukee Tool’s national digital and advertising strategy to support corporate growth goals, amplify product launches and strengthen end-user engagement.
Own and manage digital budgets, KPIs and ROI performance metrics, ensuring accountability for spend efficiency and measurable business outcomes.
Collaborate with U.S. and Global teams to integrate Canadian digital operations with enterprise systems (PIM/DAM, CRM, analytics) and drive innovation through shared data insights and automation tools.
Partner with cross-functional teams to translate business objectives into impactful digital activations that increase new product awareness, sell-through, lead generation and customer engagement.
Oversee agency and vendor relationships at a strategic level, ensuring performance accountability, alignment with brand standards and optimization of campaigns while supporting execution through the Assistant Brand Manager – Digital Marketing.
Provide strategic oversight of social media and brand ambassador programs, guiding influencer partnerships, sponsorships and collaborations to ensure alignment with brand objectives and leadership visibility.
Direct relationships with external agencies and technology vendors, ensuring performance accountability, alignment with brand standards and optimization of campaigns.
Act as the subject matter expert for digital marketing, mentoring team members and guiding cross-functional partners to ensure alignment and full integration of digital within commercialization plans.
Leverage analytics and dashboards to measure conversion, engagement and ROI; proactively optimize strategies to improve efficiency and performance.
Represent Digital Marketing & Advertising at planning meetings, budget reviews and executive presentations, communicating insights and recommendations tied to growth.