Senior Brand Content Marketer (Temporary)

Absorb • Calgary, AB

4d • Remote

About The Position

The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact. Our mission is to grow and strengthen Absorb and Together’s brand reach, audience engagement and inbound acquisition engine across traditional search and LLM-driven discovery. As Senior Brand Content Marketer, your role is to produce original, AI-enabled content that ranks and converts. You are a seasoned collaborator and someone that’s comfortable working in a fluid environment with stakeholders and external partners to ensure campaigns and messaging are always on brand and on point. You embrace AI as a valuable tool to streamline content creation and optimization and are excited about the power of learning, both in terms of the content you’ll create and your own professional development.

Requirements

• A degree in Journalism, English, Communications, Marketing, or a similar field is required
• At least 8 years’ experience in a corporate content role
• Active use of AI in your daily workflow
• Editorial conviction; a natural storyteller with the ability to take key messages and adapt them across formats and channels.
• Thorough understanding and experience in content writing for all platforms (digital, social, print, etc.)
• Ability to manage multiple priorities and tasks while meeting deadlines
• Experience with tools in marketing such as Claude, ClickUp, Google Analytics, Google Console, Ahrefs, etc.
• Experience writing in a corporate B2B environment
• A keen interest in the latest trends and best practices

Responsibilities

• Create non-commodity content that AI can’t replicate based on customer interviews and SME-driven insight: blogs, ghostwritten thought leadership articles, original research, video scripts, etc.
• Optimize existing webpages and copy for conversion and activation.
• Measure success in search visibility and conversion, not just vanity metrics
• Combine SEO, conversion copywriting, and growth marketing instincts.
• Use AI to write the bulk of first drafts, then apply taste, editorial judgment, and audience understanding to ensure the content is distinctive to our brand
• Develop a deep understanding of our corporate learning audience and wider industry.
• Conduct research within the learning landscape to support GTM messaging.
• Stay updated with the latest AI advancements in content writing
• Ensure grammatical accuracy, message clarity, and a consistent style and voice throughout all content.
• Monitor industry trends, current events, and best practices to make recommendations for timely content.
• Work in sprints, with data and results driving priorities — not a fixed content calendar
• Ad-hoc content duties as required.

Benefits

• Fully remote-first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance and monthly Flex Allowance to support your success
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree