Senior Associate, Programmatic

Pfizer • New York, NY

1d • $82,700 - $137,900 • Hybrid

About The Position

Within Pfizer’s U.S. Chief Marketing Office, the Senior Associate of Programmatic will join the Performance Media team and oversee key aspects of programmatic media planning and buying. The role supports campaign execution across a wide array of portfolio brands and accounts, with a strong focus on hands-on, in-platform work and day-to-day stewardship of programmatic media buys.

The position includes programmatic campaign setup and quality assurance for consumer direct-to-consumer and healthcare professional efforts; maintenance and optimization of Pfizer-owned platform seats; and collaboration with programmatic managers, supply specialists, and in-platform traders. The Senior Associate will also help maintain team automation tools and LLM integrations, stay current on trends and emerging technologies, and identify partnership opportunities.

This position is hybrid. The annual base salary range is $82,700 to $137,900, with eligibility to participate in Pfizer’s Global Performance Plan at a 10% bonus target. Pfizer describes benefits including a 401(k) plan with matching contributions and an additional retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and medical, prescription drug, dental, and vision coverage. Relocation assistance may be available based on business needs and eligibility. The role requires permanent work authorization in the United States.

Requirements

• Bachelor’s degree and 2 or more years of relevant experience; or master’s degree and 0 or more years; or associate’s degree and 6 or more years; or high school diploma (or equivalent) and 8 or more years of relevant experience.
• Cross-channel media planning and buying background, including a full understanding of the video and programmatic landscape.
• Deep understanding of programmatic advertising platforms, including hands-on in-platform expertise.
• Comprehensive in-platform understanding of Prisma.
• Proficiency in top LLM platforms.
• Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.
• Ability to work effectively in a team-based environment across cross-functional marketing teams.
• Strong communication and presentation skills, including the ability to explain complex subject matter clearly to varied audiences.
• Ability to thrive in a fast-paced, dynamic corporate environment.
• Permanent work authorization in the United States.

Nice To Haves

• BA/BS preferred.
• 3 or more years of agency or client-side experience.
• Pharmaceutical experience and understanding of pharmaceutical marketing guidelines and restrictions for consumer and healthcare professional audiences.
• Analytical mindset and ability to measure and report on partnership performance.
• Understanding of media measurement norms, the evolving landscape, and industry standards.

Responsibilities

• Own key steps of the programmatic activation process, especially campaign setup and quality assurance for direct-to-consumer and healthcare professional efforts.
• Collaborate with Programmatic Managers and Senior Managers on project management and task prioritization across brands.
• Maintain Pfizer-owned platform seats, including KPI monitoring, account optimization, and budget pacing.
• Perform optimizations to improve KPIs, including bid management, budget allocation, and creative testing in collaboration with Programmatic Managers.
• Update team automation tools as processes evolve to keep LLM integrations and tools current.
• Stay up to date with programmatic trends, best practices, and emerging technologies to identify partnership opportunities.
• Liaise between supply specialists and in-platform traders on brand-specific deals and brand safety settings.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holiday, and personal days.
• Paid caregiver/parental and medical leave.
• Medical, prescription drug, dental, and vision coverage.
• Participation in Pfizer’s Global Performance Plan with a bonus target of 10% of base salary.
• Relocation assistance may be available based on business needs and eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level