Senior Associate Product Marketer
About The Position
Reporting to the Director, Product Marketing, this role will be assigned full responsibility for a product and its business results with significant complexity and contribution to club performance. They will be accountable for managing product development and executing strategies and plans in partnership with cross-functional teams and external creative agencies. At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. Welcome to AAA Mountain West Group (MWG), serving Northern California, Nevada, Utah, Arizona, Alaska, Wyoming, and Montana. We believe our team should make their mark: over every mile and at every moment, we pride ourselves at helping our Members outsmart life’s obstacles. We are a not-for-profit, membership-based organization that has served our Members for over a century: from our legendary roadside assistance and award-winning insurance products to free travel planning and new innovations.
Requirements
- College degree (MBA or Master's preferred)
- 4-6 years related work experience
- Retail or consumer packaged goods experience (required)
- Strategic leadership skills
- General management with P&L experience
- Proficient in financial and analytical thinking and analyses
- Effective communication, presentation and negotiation skills
- Proven cross-functional manager, team influencer and problem solver
Responsibilities
- Own Product P&L and manage key business KPIs to accomplish strategic goals
- Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans.
- Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets
- Monitor competitor activities, including pricing, promotion, new product launches, advertising
- Manage marketing budget, including budget tracker, PO's and invoicing
- Perform ad-hoc projects as needed to support Product Marketing Manager
- Guide advertising agencies and production vendors to execute communication plan
- Assist in vendor negotiations and selection to control expense
- Prepare materials with creative agencies
Benefits
- Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
- 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
- Medical, Dental, Vision, wellness program and more!
- Paid Holidays
- Paid Time Off – Team Members accrue paid time off monthly.
- Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
- Collaborative Environment
- Free AAA Classic Membership
- AAA Product Discounts
- Tuition Reimbursement Program
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
