Product Marketer

Superwall

8d•$70,000 - $160,000•Remote

About The Position

We're hiring a Product Marketer to own how Superwall's features reach our users. You'll build the release system, run every channel, and measure what happens after. Strong content, mobile product experience, and automation skills required. Superwall started as the paywall experimentation platform for mobile apps — today it's the full monetization stack: paywall and onboarding experimentation, user flows, subscription management, web checkout, analytics, and AI agents that integrate deeply into your existing tools. 8,000+ apps, $100M+ in monthly revenue, 1B+ paywall views — and we ship constantly.

Requirements

3+ years in product marketing, developer marketing, growth marketing, GTM, or launch management at a B2B SaaS or mobile-first company
Experience with mobile apps and subscription products — you understand monetization and paywalls
Experience working in a product-led growth environment — you've measured adoption, not just reach
SaaS product marketing background — you can write for developers, product managers, growth leads, and enterprise buyers
Multi-channel: email, social, in-app, paid, community
Self-directed — you scope the work yourself, figure out what's needed, and ask when you're actually stuck
Builds automated workflows instead of repeating manual steps
Excellent written and verbal English
A portfolio of product launches you can walk through — ideally from companies that ship with intention: Linear, PostHog, Lovable, Raycast, Vercel, Supabase, Loom, or similar

Nice To Haves

You have your own mobile apps — ideally with subscriptions — or you've built content and automation workflows from scratch
You've used Superwall, RevenueCat, Adapty, or similar tools as a builder
You have a development background, even if side projects only
You have a portfolio of releases you can walk through and explain the thinking behind
Active in mobile app or indie developer communities
Experience building automated content or distribution workflows
Background in community management

Responsibilities

Build and own the release system — checklists, templates, and automated workflows so every feature ships with a proper announcement
Own every channel: email, in-app, push, social, Discord, blog
Write for different audiences — mobile founders, product managers, growth teams, enterprise
Prepare case studies showing how Superwall customers grow subscription revenue
Run paid campaigns tied to feature launches — own the brief and the campaign
Work directly with product and engineering — in the loop before launch, not after
Automate what can be automated