Product Marketer (Content)

Hedra•San Francisco, CA

3d•$140,000 - $190,000•Onsite

About The Position

We are looking for a narrative-driven Product Marketer to become the voice of our product. In this role, you won't just write copy; you will own our end-to-end written content strategy across our most critical channels. You will sit at the intersection of product, marketing, and community, translating complex capabilities into compelling, value-driven stories. An obsession with AI is a must for this role. Whether you have a proven track record of writing about AI technologies, or you are an avid AI power-user with a fierce intellectual curiosity for the space, you will be responsible for diving deep into AI research and making it accessible and exciting for our audience.

Requirements

3+ years in Product Marketing, Content Marketing, or a heavily writing-focused marketing role (ideally within B2B SaaS, tech, or AI spaces).
Proven experience writing content in the AI/ML space, OR a demonstrably deep interest in AI. You are someone who reads AI newsletters, experiments with the latest tools, and genuinely enjoys learning how AI works under the hood.
A proven ability to take highly technical concepts (like AI models, research papers, or product architecture) and translate them into crystal-clear, value-driven content.
You can seamlessly switch gears from writing a punchy 280-character social post to an in-depth, 1,500-word case study.
A strong portfolio of published work (blogs, newsletters, social campaigns, or web copy). Bonus points if you include pieces that showcase your ability to write about AI or complex tech.

Nice To Haves

You have personally played with all the major foundational models and enjoy building, prototyping, or experimenting with AI workflows.
Experience working in a fast-paced, scrappy startup environment. You know how to operate with ambiguity and build processes from the ground up.

Responsibilities

Own the ideation, writing, and execution of all social media content (captions, threads, posts) across our active platforms.
Develop and execute a strategic commenting/community engagement framework to increase brand visibility and thought leadership.
Keep a pulse on industry trends, specifically AI advancements and tech shifts to ensure our social content remains relevant, timely, and authoritative.
Own the strategy and execution of our weekly email campaigns from scratch.
Synthesize complex concepts into highly engaging content, including breaking down AI research articles, drafting customer case studies, and exploring industry-specific use cases.
Ensure email content speaks directly to the pain points of different user personas.
Write high-quality, SEO-optimized blog posts that position our brand as an AI/industry leader.
Own and continuously optimize website messaging, landing pages, and product feature copy to maximize conversion and clarity.
Serve as the ultimate guardian of the brand voice, ensuring a cohesive tone across every digital touchpoint.