Sr. Associate - Performance Analytics

Material•Austin, NY

2d•Hybrid

About The Position

The Senior Associate, Performance Analytics supports digital media and brand marketing clients, with a particular focus on organic social performance analysis. The role turns data from social platforms, media systems, and client reporting environments into insights and recommendations, and builds reliable reporting workflows that reduce manual effort. It works across analytics, media, strategy, and client teams to develop dashboards, evaluate campaign and content performance, and communicate implications for future decisions. The position analyzes organic social performance across platforms including Instagram, LinkedIn, YouTube, Facebook, and X; assesses reach, engagement, audience growth, content effectiveness, and outcomes against client objectives; and develops benchmarks, comparisons, and reporting that distinguish meaningful results from platform metrics alone. It combines data from native social platforms, social management tools, paid media platforms, and other sources to identify trends and recommend improvements to content, creative, audience, and channel strategy. The role creates BI dashboards and reports, builds and maintains automated reporting workflows using data connectors such as Supermetrics, and uses Claude and ChatGPT appropriately to support reporting, analysis, and drafting. It works with structured marketing data in Snowflake, supports data preparation, and collaborates with technical partners to resolve reporting issues. The Senior Associate monitors data quality, investigates discrepancies, documents metric definitions and reporting logic, translates client goals into measurement frameworks and KPIs, presents findings to stakeholders, and manages recurring deliverables and ad hoc requests across clients and internal teams. It also supports analytics implementations and data operations, including ETL/ELT processes, tracking requirements, UTM parameters, tag management, quality assurance, and technical documentation. The role is based near an office in Austin, New York City, or Los Angeles, and is hybrid. The stated pay range is $70,000–$85,000; the actual range may differ based on location and required skillset.

Requirements

3–4 years of experience in digital or marketing analytics; agency or consulting experience is preferred.
Hands-on experience analyzing organic social programs and explaining how content and channel performance contribute to broader marketing goals.
Proficiency with data visualization and BI tools such as Looker Studio and Power BI.
Familiarity with Snowflake and comfort using SQL to explore, validate, or prepare structured data.
Experience improving recurring reporting through connectors, data preparation, templates, or other automation workflows.
Ability to use Claude and ChatGPT thoughtfully to improve reporting efficiency, protect client information, apply sound judgment, and check output accuracy.
Understanding of digital media measurement across paid social, search, display, programmatic, and other channels.
Ability to turn complex data into concise observations, explain likely drivers, and recommend specific next steps.
Organization, responsiveness, and ability to prioritize work for multiple stakeholders and clients.
Ability to assess data quality, stay organized with ad hoc inquiries and deadlines, and contribute positively to the team.

Nice To Haves

Familiarity with Supermetrics.
Experience with Campaign Manager 360.
Technical competencies in client-side and server-side data collection, tag management solutions, and governance across data systems.
Experience with Google Tag Manager or Tealium.
Proficiency in data scripting languages such as SQL, Python, or R.

Responsibilities

Analyze organic social performance across platforms such as Instagram, LinkedIn, YouTube, Facebook, and X.
Assess reach, engagement, audience growth, content effectiveness, and outcomes in the context of client objectives.
Define social success through performance benchmarks, content and channel comparisons, and reporting focused on meaningful results.
Combine data from native social platforms, social management tools, paid media platforms, and other sources to identify trends and recommend improvements to content, creative, audience, and channel strategy.
Create BI dashboards and reports to support planning, optimization, and client discussions.
Build and maintain automated report-generation workflows, including data collection through Supermetrics connectors and appropriate use of Claude and ChatGPT.
Review reporting outputs for accuracy, data quality, and client relevance before delivery.
Work with structured marketing data in Snowflake, including querying or reviewing datasets, supporting data preparation, and collaborating with technical partners to resolve reporting issues.
Monitor data quality, investigate discrepancies across sources, and document metric definitions, reporting logic, and known limitations.
Translate client goals into measurement frameworks, KPIs, and analysis plans for organic social, paid media, and broader marketing programs.
Present findings and recommendations clearly to stakeholders with different levels of analytics expertise.
Manage recurring deliverables and ad hoc requests across multiple clients and internal teams while meeting deadlines.
Support analytics implementations and data operations, including ETL/ELT processes, tracking requirements, UTM parameters, tag management, quality assurance, and technical documentation.
Stay current on changes to social platforms, measurement practices, and reporting tools, and contribute to team points of view and recommendations.