Senior Associate, Paid Social

dentsu • New York, NY

1d • $62,000 - $75,000

About The Position

The Senior Associate, Paid Social supports the development, execution, optimization, and reporting of paid social campaigns. The role partners closely with internal teams and clients to ensure campaigns are delivered accurately, optimized effectively, and aligned with business objectives. Responsibilities include campaign planning and management, performance analysis and reporting, budget pacing, client communication, and collaboration on integrated media strategies. This position is with iProspect, a Dentsu brand.

Requirements

• Bachelor's degree.
• At least 2 years of paid social media experience.
• Experience running a B2B account, including structuring campaigns and providing updates on status, timing, and opportunities.
• Working knowledge of performance marketing principles and digital media measurement.
• Hands-on experience managing campaigns across major paid social platforms, including Meta, Reddit, and LinkedIn.
• Experience with campaign setup, QA processes, client and team presentations, pacing, optimization, and performance reporting.
• Strong analytical skills and ability to interpret data and identify performance trends.
• Advanced proficiency in Excel and experience working with large datasets.
• Experience managing budgets and billing; Prisma experience is required.
• Strong organizational and project management skills, including the ability to manage multiple priorities.
• Excellent written, verbal, and presentation skills.
• Attention to detail and commitment to accuracy.
• Ability to work independently and collaborate effectively across teams.
• Professionalism, accountability, and ownership.

Nice To Haves

• Paid social media experience within an advertising agency environment.

Responsibilities

• Support planning, execution, and optimization of paid social campaigns against client goals and KPIs.
• Build, QA, monitor, and optimize campaigns across paid social platforms.
• Review creative at the asset level, identify creative or audience saturation, and trigger refreshes to optimize performance.
• Address process issues, provide clear feedback across markets and delivery models, and recommend next steps with implications.
• Create concise recurring reports explaining performance changes, their causes, and recommended actions.
• Forecast spending and performance outcomes and act early to influence results.
• Analyze campaign performance data and provide actionable insights and recommendations.
• Assist with media plans, performance reports, and campaign wrap-ups.
• Monitor campaign pacing and support budget management to ensure efficient spending.
• Communicate campaign performance, results, and recommendations clearly and promptly to internal teams and clients.
• Participate in client meetings and contribute to presentations and performance reviews.
• Collaborate with cross-functional channel teams to deliver integrated media strategies.
• Develop and maintain relationships with platform partners to support campaign performance and innovation.
• Build strong working relationships with clients and internal stakeholders.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior