Senior Associate, Paid Social

Omnicom Media US H&S•New York, NY

1d•$40,000 - $70,000•Hybrid

About The Position

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Requirements

Minimum 2 years of Paid Social experience with client-facing responsibilities.
Must have strong knowledge of paid social (i.e. Meta, TikTok, Twitter, Snapchat, Reddit, LinkedIn) landscape, platforms and best practices.
Collaborative nature and experience with media owners, agency business units, and partners.
Comfort level with data, analytics and measurement, and various data sources and methodologies.
Thorough knowledge of the principles of marketing/advertising, understanding of media concepts and creative requirements.
Experience managing and mentoring a team, providing thought leadership to junior team members and helping them grow and develop.
Experience with direct-response campaigns, in-app campaigns a plus.

Nice To Haves

Prior performance media agency experience is a plus.

Responsibilities

Drive overall paid social strategy and associated tactics to meet client’s goals, collaborating closely with integrated media leads (programmatic, search, etc.) and creative and data teams.
Build partnerships and manage campaigns in a fast-paced environment while maintaining a high level of organization and delivery.
Extract, interpret and apply insight and actions from data to campaigns.
Consult, educate and negotiate with clients and agency partners, while highlighting successes along the way with the client and addressing obstacles and opportunities.
Deliver innovation by presenting the latest trends, best practices, technologies, and recommendations, etc. to the client.
Manage priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire team.
Demonstrate great judgment through proper escalation and strong problem-solving skills.
Establish oneself as an expert within their functional department and client team.
Identify ways to improve team efficiency and effectiveness.
Mentor junior team members (mentoring, training, growth, and development, etc.).