Senior Associate, Paid Search
About The Position
Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation. With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world. At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology. Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like training, development, sharing best practices, access to tools and collaboration. The Senior Associate, Paid Search will play a pivotal role in leading and managing paid search marketing campaigns. They will be responsible for fine-tuning their understanding of search, taking on more day-to-day management responsibilities, and supporting the team in achieving campaign goals. We are seeking a highly motivated individual who is eager to learn and grow in the field of paid search marketing. The ideal candidate will be detail-oriented and organized, capable of managing multiple tasks and deadlines effectively. A strong analytical mind is essential for this role, as the candidate will need to analyze data and identify trends to optimize campaign performance.
Requirements
- Relevant post-secondary education, training, or equivalent experience
- Minimum 1.5+ year relevant paid search management experience
- Hand on keyboard experience with Google Ads, Microsoft Ads
- Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
- Proficient in Microsoft office software, most importantly excel
- Familiarity with AI buying agents such as Google/Bing Performance Max & Scripts
- Ability to quickly learn and apply new software and tools
- Strong analytical skills and ability to think critically, passion for A/B testing
- A results-driven professional with a passion for learning and a desire to success in a fast-paced agency setting
- Actively seeks out opportunities to learn and develop new skills
- Enjoys working in a team environment and contributes to a positive team dynamic
- Strong communication and organization skills
Nice To Haves
- Google Ads Search Certification
- Microsoft Ads Certification
- Google Search Ads 360 Certification
- AI Powered Shopping Ads Certification
- AI Powered Performance Ads
Responsibilities
- Manage paid search campaigns: Oversee the implementation of day-to-day activities and provide updates to the team
- Billing: Support the team in monthly billing and reconciliation process and protocols
- Conduct analysis: Analyze search query data to identify optimization opportunities and make recommendations.
- Monitor performance: Track account performance, identify trends, and make necessary adjustments.
- Create assets: Lead the creation of paid search keyword and ad copy creation
- Support team members: Train and mentor junior team members and provide guidance and support as needed.
- Contribute to reporting: Assist in the creation and analysis of performance reports.
- Quality Assurance: Act as a quality assurance check for the account and excel workbooks
Benefits
- Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
