Senior Associate, Paid Media

Adelphi Group • Washington, DC

2d • $59,000 - $65,000 • Hybrid

About The Position

Resolute is a data-driven media and measurement agency with deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition, and brand engagement has delivered sophisticated paid media solutions for leading companies and brands. Resolute is part of The Weber Shandwick Collective (TWSC), a global communications and engagement group. The collective's diverse team has won prestigious awards for innovative and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).

Requirements

• Bachelor's Degree and 2-4 years of experience planning and buying paid media campaigns.
• Experience planning and buying across online and offline media channels.
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with clients, Resolute team leads, Finance, and outside vendors.
• Ability to demonstrate small group presentation skills.
• Excellent analytical skills and understanding of KPIs and attribution.
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers.
• Experience executing self-serve programmatic campaigns with DSP platforms.
• Experience working with media management tools (e.g. Mediaocean).
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok.

Nice To Haves

• Google Analytics Certification is a plus.

Responsibilities

• Executing day-to-day digital and traditional media planning/buying and client service activities for assigned accounts, with an emphasis on digital media management.
• Acting as a problem solver and professional in all communications, both internally and with clients.
• Bringing good interpersonal communication skills, a collaborative spirit, and solution-oriented thinking to deliver strategic support to client work.
• Reviewing media briefs and initiating the planning process.
• Creating RFPs and developing consideration lists of appropriate publishers or vendors.
• Reviewing partner proposals and compiling the most compelling ones.
• Supporting the development of holistic media plan recommendations that meet client objectives.
• Supporting the development of internal or external presentation materials and adapting them based on feedback.
• Supporting financial management by managing campaign pacing and assisting with monthly billing processes.
• Working with the Creative team on ad development to ensure creative meets specifications and supports media strategy.
• Working directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members as needed.
• Working directly in social platforms to execute, manage, and optimize campaigns.
• Executing self-serve programmatic campaigns through partner DSPs when applicable.
• Assisting with campaign reporting activities based on client cadence.
• Compiling and analyzing relevant metrics on an ongoing basis to optimize media plans, media schedules, and analyze media alternatives for optimizations and recommendations.
• Managing campaign execution from start to finish in partnership with the account lead.
• Supporting the needs of the direct manager and supporting media team members.
• Assisting the account lead in maintaining and growing successful relationships with internal stakeholders and clients.
• Predominantly leading select client relationships with assistance from a Manager.
• Participating in internal and external client meetings and presentations.
• Working closely with vendors to develop productive working relationships that drive results for clients.
• Staying ahead of the latest innovations and media marketplace trends, sharing expertise in a collaborative and consultative manner.

Benefits

• Employees are required to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
• Commitment to hiring and developing exceptional talent.
• Focus on developing inclusive teams.
• Celebration of differences.
• Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level