Paid Media Associate

ILIA, Inc.•Los Angeles, CA

3d•$75,000 - $85,000•Hybrid

About The Position

ILIA is looking for a dynamic and results-driven Paid Media Associate with a strong analytical mindset and a creative eye for performance ads. This role will partner closely with internal teams and external agency partners to ensure seamless campaign execution, strong cross-functional alignment, and continuous performance improvement across channels. You will play a critical role in bringing strategy to life, owning executional workflows, supporting testing initiatives, and ensuring campaigns, creative, and landing experiences are delivered with precision and speed. This is a hybrid position open to candidates based in Los Angeles or Orange County, CA.

Requirements

2–3+ years of experience in paid media, performance marketing, or digital marketing, preferably within an ecommerce or consumer brand.
Experience working with or alongside media agencies, with an understanding of campaign execution and performance management.
Strong organizational and project management skills, with the ability to manage multiple workstreams and deadlines simultaneously.
Comfortable working with data and performance metrics; experience with platforms such as GA4, Shopify, and media reporting tools.
Detail-oriented with a strong focus on executional excellence and accuracy.
Strong cross-functional communication skills, with the ability to coordinate across creative, analytics, and marketing teams.
Proactive, solutions-oriented mindset with a strong desire to learn and grow within performance marketing

Nice To Haves

Familiarity with paid media platforms (Meta, Google, TikTok) and affiliate marketing is a plus.

Responsibilities

Support day-to-day execution of paid media campaigns in partnership with external agency across paid social, search, CTV, affiliate, and emerging platforms.
Own campaign QA processes, ensuring accuracy across targeting, tracking, creative, and landing page alignment prior to launch.
Act as a key point of contact for agency coordination, ensuring timelines, deliverables, and performance expectations are clearly communicated and met.
Monitor campaign pacing and spend-to-plan, flagging risks and coordinating adjustments with agency and internal stakeholders.
Partner with creative, brand, and digital teams to ensure all assets are delivered on time and aligned with campaign strategy and channel requirements.
Own the trafficking and organization of creative assets across campaigns, ensuring proper versioning, naming conventions, and usage.
Support ad and landing page briefing processes, translating performance insights and campaign needs into clear, actionable briefs.
Ensure alignment between media strategy, creative execution, and landing page experience across all campaigns.
Support the development and execution of the creative testing roadmap, including coordinating new concepts, iterations, and asset refreshes.
Partner with internal teams and agency to operationalize A/B tests across audiences, messaging, formats, and landing pages.
Track creative performance and synthesize insights to inform future briefs and broader creative strategy.
Support the execution of the landing page testing roadmap across key paid traffic drivers.
Contribute to broader growth testing initiatives by helping operationalize experiments and track results.
Support day-to-day operations of the affiliate program, including partner onboarding, campaign setup, and performance tracking.
Coordinate with partners and internal teams to execute campaigns, promotions, and activations.
Monitor affiliate performance and surface insights to inform optimization opportunities.
Own regular performance reporting across channels, highlighting key trends, insights, and areas of opportunity.
Partner with analytics and agency teams to ensure accurate tracking, attribution, and data integrity across platforms.
Proactively identify and troubleshoot tracking or data discrepancies across media and site performance.
Support development of dashboards and reporting frameworks to improve visibility into performance.

Benefits

$75,000-$85,000 annually
Bonus Opportunity
Health Benefits - 100% employer-paid medical, dental & vision coverage
Flex Time Off - No cap on personal time off and paid company holidays
Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season
Parental Leave - Up to 18 weeks paid parental leave
401(k) - Save for your future with a 401(k) with a company match
Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care
Hybrid Work Model - Find your flow, working from home or from one of our offices
ILIA Products - Quarterly stipend to replenish your favorite products and try new ones