Senior Paid Media Analyst
About The Position
Exceptional campaigns start with exceptional people. Join our talented Paid Media team in Phoenix as our next Senior Paid Media Analyst, collaborating with multi-skilled specialists to deliver high-impact campaigns for an exciting portfolio of regional and national clients. If you're passionate about performance, thrive on turning data into results, and want to make a genuine impact, we'd love to hear from you. You will own the strategy, implementation, and scaling of multi-channel paid media programs, translating business goals into high-performing ad campaigns. This is not a hands-off role; you are the primary driver of performance and the strategic lead for your assigned accounts. This is a fantastic opportunity for a digital marketer to work with a varied client base and own multiple paid media channels, campaign strategy and implementation.
Requirements
- Previous paid media experience, some of which must be in a digital agency environment
- Knowledge of paid media channels Google Ads and Social Ads.
- Additional knowledge of Microsoft, YouTube, LinkedIn
- Awareness of all performance marketing channels and their potential impact on paid media performance
- Has created client forecast and omni-channel media plan and demonstrates ability to compile advanced client deliverables
- Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve client
- Capable of auditing and fixing broken conversion pipelines without engineering assistance
Nice To Haves
- TikTok, Twitter, Snapchat, Pinterest, Programmatic (via vendor or in-platform trader)
- Working knowledge of Google Analytics and GTM is a plus
Responsibilities
- Manage all aspects of paid media account management
- Lead the development and execution of holistic paid media strategies across Google Ads, Social (Meta/LinkedIn), and emerging platforms.
- Proactively manage budgets, campaign strategies, and audience targeting to hit and exceed client performance KPIs.
- Translate client business objectives into concrete media plans; move beyond tactical execution to provide meaningful strategic recommendations that grow account revenue.
- Lead the end-to-end setup and launch of media campaigns.
- Design and run tests and learn scenarios. Own the full lifecycle: from hypothesis to implementation and final performance reporting.
- Build accurate performance forecasts and annual media plans that align with client marketing goals.
- Use automation tools to manage reporting and campaign performance.
- Enforce naming conventions, tracking parameters, and creative audit standards to ensure campaign data is clean, readable, and actionable.
- Act as the primary media lead in client meetings, communicating strategic narrative, performance trends, and the "why" behind your optimizations.
- Partner with Account Management to translate business needs into campaign actions.
- Participate in new business opportunities by contributing strategic insights and competitive platform research.
Benefits
- 20 days PTO, plus 10 public holidays and 2 floating days
- Hybrid working (Tue/Wed/Thu in office), plus flexibility for when life happens
- Dog friendly office, plus competitive rates on pet insurance for your furry friends
- An extensive menu of health care options and providers incl. medical, dental and vision; available on your first day
- Mental Health support including company Employee Assistance Program
- Flexible parental leave
- Paid community volunteer days (incl. school plays and trips)
- Variety of competitive insurance policies incl. short/long term disability and legal
- 401k retirement plan with company match
- Employee perk program giving access to a wide variety of online discount
- Culture Committee focused on regular social, educational and community based activities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
