Senior Associate - Card Partnership Marketing (Hybrid)

Capital One•McLean, VA
•$87,700 - $110,100•Hybrid

About The Position

Capital One is seeking a strategic, collaborative Senior Marketing Associate for its Card Partnerships Marketing Team. The role supports partner cobrand and private-label credit card programs, serving as a day-to-day marketing contact for external partners and driving initiatives aligned with annual marketing plans and business goals. The team represents the voice of the customer and promotes customer-centric, industry best practices across partnership marketing. The role manages the development and execution of marketing and creative strategies across multiple channels and customer segments. It works with Capital One and partner stakeholders to produce customer-focused campaigns, optimize the customer experience, and meet shared marketing objectives. The position is hybrid and is eligible for performance-based incentive compensation. Full-time annual salary ranges vary by location: $87,700–$100,100 in Chicago, IL and Richmond, VA; and $96,500–$110,100 in McLean, VA.

Requirements

  • Bachelor’s degree or military experience.
  • At least 3 years of marketing or project management experience.
  • At least 2 years of multi-channel digital marketing experience.
  • At least 2 years of experience planning, executing, and analyzing marketing programs.
  • At least 2 years of experience managing creative processes, partnering with creative teams, and developing creative optimization frameworks.
  • Strong verbal and written communication and influence skills.
  • Strong attention to detail and organizational skills, including the ability to manage multiple projects, deadlines, and changing priorities while maintaining accurate work.
  • Ability to translate customer challenges into researched, data-supported marketing recommendations and communicate them clearly.
  • Ability to collaborate, build effective relationships and internal networks, and influence decision makers.
  • Ability to use data, metrics, and insights to drive results and learnings.

Nice To Haves

  • At least 2 years of experience in the financial services industry.
  • At least 2 years of experience in the retail industry.

Responsibilities

  • Lead creative strategy, development, and execution for marketing initiatives across channels, including digital, email, print, in-store, and other channels.
  • Develop creative briefs, manage stakeholder feedback during development, and ensure required updates are completed on time.
  • Use customer insights, campaign performance, and partner needs to recommend marketing initiatives and creative strategies.
  • Oversee campaign deliverables, budgets, timelines, and results; conduct quality assurance before launch; identify and escalate issues and opportunities; and document work for team reference.
  • Support leadership in developing the annual marketing plan through ideation, research, channel plans, and communication and go-to-market strategies.
  • Support prioritization by organizing and clarifying project intent and requesting team resources.
  • Take a holistic, customer-centric view of the end-to-end customer experience and maintain consistent branding and communications.
  • Champion Capital One and partner brands, ensuring marketing aligns with their brand personas, voice, and style guides.
  • Build relationships with internal and partner stakeholders across business, marketing, creative, research, legal, and operations functions.

Benefits

  • Comprehensive health, financial, and other benefits supporting total well-being; eligibility varies by employment status and management level.
  • Performance-based incentive compensation, potentially including cash bonuses and/or long-term incentives.
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