Manager, Partnership Marketing

Seattle Kraken • Seattle, WA

3d • Onsite

About The Position

The Manager, Partnership Marketing manages a portfolio of corporate partners and leads the onboarding, planning, execution, and optimization of sponsorship programs across traditional media, digital and social assets, in-arena activations, hospitality, experiential marketing, promotions, and community initiatives. The role serves as the primary day-to-day contact for assigned partners, building strong relationships and ensuring contractual commitments are delivered accurately, on time, and to a high standard.

The manager develops and measures integrated sponsorship platforms that align partner objectives with Seattle Kraken and Climate Pledge Arena business goals. They coordinate timelines, stakeholder communication, and asset fulfillment; track performance and report partner value; and recommend ways to improve activation effectiveness, ROI, and long-term retention. The role works across internal departments and supports partnership growth and renewal efforts, game days, special events, partner hospitality, and community initiatives.

This is a full-time, exempt, salaried position based on-site at the Kraken Community Iceplex in Seattle. Occasional work-from-home opportunities may be available as business needs allow. The role may require less than 10% travel and a flexible schedule that includes weekends, nights, and holidays. Compensation is $82,000–$87,000, with bonus eligibility and a monthly cell phone stipend.

Requirements

• At least 5 years of relevant work experience.
• Bachelor’s degree in business, sports administration, marketing, or a related field, or an equivalent combination of education and experience in the field.
• Previous activation and account management experience with a professional sports team and/or sports marketing agency.
• Strong personnel management, communication, time management, and organizational skills.
• Proven ability to multitask and manage projects on strict deadlines.
• Creative problem-solving ability and capacity to understand partners’ business models and identify ways to grow their businesses.
• Ability to work in a fast-paced and ambiguous environment, handle multiple tasks, and quickly reprioritize.
• Ability to work a flexible schedule that includes weekends, nights, and holidays.
• Ability to meet the physical demands of frequent bending, lifting 15–20 pounds, sitting, extensive walking through the building including inclines and stairs, and exposure to multiple external elements.

Responsibilities

• Manage a portfolio of corporate partners and lead sponsorship program onboarding, planning, execution, and optimization across traditional media, digital and social assets, in-arena activations, hospitality, experiential marketing, promotions, and community initiatives.
• Serve as the primary day-to-day contact for assigned partners, build strong relationships, deliver exceptional service, and ensure contractual commitments are fulfilled accurately and on time.
• Develop, execute, and measure integrated sponsorship platforms aligned with partner objectives and Seattle Kraken and Climate Pledge Arena business goals.
• Manage timelines, stakeholder communication, and asset fulfillment to maximize partner value and long-term retention.
• Collaborate with internal departments, including Marketing, Game Presentation, Digital, Social Impact, Ticketing, and Operations, to deliver partner programs.
• Create and present Proof of Performance reports, mid-season reviews, and end-of-season recap presentations that demonstrate partner value.
• Track key performance indicators, provide strategic recommendations, and identify opportunities to improve activation effectiveness and ROI.
• Identify opportunities to grow partnership value through strategic recommendations, new activation concepts, emerging platforms, and creative solutions.
• Engage with sponsors and internal stakeholders to identify and resolve challenges and deliver high-quality service.
• Support partnership renewals by identifying opportunities, preparing recap materials, and demonstrating measurable value and impact.
• Assist with game days, special events, partner hospitality programs, community initiatives, and other projects as assigned by leadership.

Benefits

• Company-paid medical, dental, and vision insurance, including premiums for eligible enrolled dependents.
• Company-paid life insurance and short- and long-term disability insurance.
• Company-paid employee assistance program and Headspace subscription.
• Flexible spending accounts and voluntary accident, critical illness, and hospital indemnity insurance.
• Company-paid Orca card.
• 401(k), pre-tax and Roth, with company match up to 4%.
• 10 vacation days, 3 personal holidays, and accrued sick time.
• At least 10 paid holidays per year.
• Paid parental leave.
• Kraken ticket stipend and employee-only presale opportunities to non-Kraken events.
• Discounts at the Kraken Team Stores, Kraken Community Iceplex, 32 Bar & Grill, and other partners.
• Company-wide recognition platform.
• Free parking.
• Bonus eligibility.
• Monthly cell phone stipend.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager