Senior Associate, Local TV/ Radio

Omnicom Media US H&S•New York, NY

13d•$40,000 - $75,000•Hybrid

About The Position

The Senior Associate on our Local team is responsible for the overall execution and management of media efforts for assigned clients including, but not limited to: planning, negotiating, ratings estimates, relationship development and mentoring support staff (Associate/s). Also, the Senior Associate stewards assigned client placements as needed. Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Requirements

1+ years of experience in TV/Radio estimating and negotiating media buys using Media Buying systems (MediaOcean, Strata, etc.)
Team-oriented and detail-oriented
Organization and multi-tasking skills
Communication and leadership skills
Strong work ethic and ability to perform under pressure
Basic media math knowledge
Full understanding of potential media Local Video/audio linear and OTT/Streaming opportunities in markets assigned including how they best work together
Extensive knowledge of the media and marketing business, particularly with experience in the TV and OLV investment space
Complete knowledge of media partners’ programming, facilities, rates and personnel in the market or markets assigned
Knowledge of estimating techniques and basic research
Knowledge of negotiating techniques
Excellent verbal and communication skills
Microsoft Word & Excel

Responsibilities

Evaluate all available linear and online media partners in the market
Understand and enforce minimum standards required of all media partners in terms of capabilities and measurement
Negotiate, adjust and monitor schedules to ensure delivery to client goals and estimates, meeting budget and delivery requirements - Deliver the most efficient costs while estimating the anticipated target audience delivery accurately
Execute all buys within client media specifications by the assigned deadlines to ensure making all client air dates
Update all current, on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any new problems or opportunities that could develop in the market
Provide tracking reports and post-buy delivery analyses on quarterly and annual basis and negotiate any additional under delivery weight necessary to achieve goals
Fulfill client requests, collect data and information regarding television ratings/programming and industry/ marketplace/ technology trends
Manage and monitor clearance of discrepancies and accounting functions for accounts and markets on a timely basis
Maintain accurate records of buys, budgets, revisions, credits, etc.
Communicate pertinent information to media strategy and account personnel about assigned markets
Assist Supervisor(s) and Associate(s) in department and client supervisory functions as delegated
Provide guidance and support for Assistant Negotiator(s)
Review the Assistant Negotiator’s efforts to efficiently order schedules, receive avail requests, check contracts, accept appropriate make goods and handle any special information requests
Assist in teaching the Assistant Negotiator media math/estimating principles, computer skills, research methods and negotiation techniques.