Senior Associate, Integrated Media Planning - Airline

Adelphi Group • New York, NY

1d • Hybrid

About The Position

The Senior Associate, Integrated Media Planning is responsible for leading the planning, implementation, and tracking of media plans, activations, and presentations. The role requires a strong working knowledge of traditional and digital media, with an emphasis on audio, as well as available media research. As the day-to-day steward for assigned brands, the Senior Associate develops and maintains an understanding of clients’ businesses and ensures client media requirements are executed accurately and on time.

This role is a steppingstone toward managing a planning team and leading an associate planner. It provides an opportunity to develop people-management skills, evaluate performance, and manage team members’ growth. The position also involves supporting management in navigating challenges, building relationships with internal teams and clients, and using data to support reporting, strategy, and opportunity identification.

To the extent permissible by local law, Omnicom requires employees to work in the office at least three days a week, unless additional in-office days are directed by the agency or manager.

Requirements

• Graduate of a four-year college or university.
• 1–2 years of media planning experience.
• Experience managing individual deliverables, developing and managing media programs, and responding to client media-related needs.
• Sufficient communication skills for working across internal teams and with client-facing contacts.
• Comfort planning across channels and platforms.
• Readiness to learn the client-service aspects of media planning.
• Command of media fundamentals and ability to educate an Assistant.
• Readiness to take on management responsibilities.
• Understanding of key research sources.
• Comfort with trafficking, data, analytics, and measurement.

Nice To Haves

• Some knowledge of current trends and innovations in media.

Responsibilities

• Lead the planning, implementation, and tracking of media plans, activations, and presentations.
• Serve as the day-to-day steward for assigned brands and develop knowledge of clients’ businesses over time.
• Ensure client media requirements are executed accurately and in a timely manner.
• Support management in navigating challenges and seek help from senior colleagues when needed.
• Use data for reporting, defining and defending strategies, and identifying new opportunities.
• Begin delegating work as a manager of Associate-level employees.
• Build productive relationships with internal teams and clients, acting with understanding and consideration for the team and client.
• Develop people-management skills, evaluate performance, and manage team members’ growth.
• Bring energy and interest to work and demonstrate an interest in pop culture, trends, and consumer behavior.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level