Senior Associate, Industry Marketing

Cohen & Co • Cleveland, OH

7d

About The Position

Cohen & Co is seeking a Senior Associate, Industry Marketing, to support marketing and business development activities for the firm’s asset management industry groups. The role collaborates with team members on top-of-funnel lead generation initiatives that create opportunities to strengthen client relationships and grow the business. It works cross-functionally with the Chief Marketing Officer, Vertical Market Leaders for Registered Funds, Private Funds and Digital Asset Funds, the Business Development team, and firmwide Marketing, supporting the firm’s strategic priority of being a Premium Provider to the markets it serves.

The position supports industry growth planning, event sponsorships, marketing content, internal communications, client experience initiatives, thought leadership, pipeline and proposal activity, and strategic go-to-market efforts. It also supports lead generation campaigns, Key Account Management, and integration of new partner laterals and M&A.

Requirements

• Bachelor’s degree in marketing, business, or communications, or equivalent practical experience.
• At least 3 years of experience in a marketing or business development support role.
• Proficiency in Microsoft Office Suite.
• Strong project management skills and ability to manage multiple, sometimes time-sensitive, projects simultaneously.
• Strong verbal and written interpersonal and communication skills, with excellent attention to detail.
• Strong client service skills, ability to anticipate needs, and ability to exercise independent judgment.
• Results-oriented approach and passion for driving growth and innovation.
• Collaborative approach and ability to work across multiple departments and influence stakeholders at all levels.

Nice To Haves

• Marketing or business development support experience at a professional services firm, such as accounting, law, or consulting.
• Asset management or investment industry experience.
• Experience with CRM; Salesforce experience is preferred.
• Experience with marketing automation.

Responsibilities

• Work with Vertical Market Leaders to establish and maintain growth plan elements, including ideal client profiles, SWOT analyses, strategic initiatives, KPIs, and key competitors.
• Own Asset Management event sponsorship activity, including the events calendar, associated budget, pre-event planning meetings, Salesforce campaign and activity tracking, post-event debriefs, ROI and activity reporting, related thought leadership and social media, and other sponsorship marketing needs.
• Develop and maintain relevant Asset Management industry statistics that support differentiated market messaging.
• Oversee and maintain Asset Management website content and marketing collateral.
• Maintain knowledge of key competitor activity.
• Oversee tracking of key Centers of Influence (COI) relationships and activities.
• Build and maintain industry association relationships.
• Lead internal communication efforts for the Asset Management group.
• Facilitate firmwide Asset Management community calls, including scheduling, messaging, and materials.
• Publish an internal newsletter and maintain relevant Intranet pages.
• Support Asset Management client experience initiatives, including satisfaction and perception surveys.
• Support Asset Management thought leadership opportunities, including white papers, webinars, and surveys.
• Support Asset Management Vertical Market Leaders with pipeline opportunity management and proposal/RFP activity.
• Support Growth Leadership Team activities related to strategic Asset Management go-to-market activities.
• Activate and test Minimum Viable Product ideas.
• Support lead generation campaigns, Key Account Management, and integration of new partner laterals and M&A.

Benefits

• Comprehensive and competitive Total Rewards package with benefit options employees can use to suit their needs.
• Time off outside of standard PTO to give back to the community and recharge.
• Annual discretionary merit increases and bonuses.
• Talent development resources to support growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior