Senior Associate, Industry Marketing

Cohen & Co•Baltimore, MD

23h•$75,000 - $90,000

About The Position

Cohen & Co is seeking a Senior Associate, Industry Marketing, to support marketing and business development activities for the firm’s asset management industry groups. The role implements top-of-funnel lead-generation initiatives to create opportunities for stronger relationships and business growth. Reporting to the Chief Marketing Officer, the position collaborates with Vertical Market Leaders for Registered Funds, Private Funds, and Digital Asset Funds, the Business Development team, and firmwide Marketing to contribute to the firm’s strategic priority of being a Premium Provider to the markets it serves. The role supports the development and execution of Asset Management growth and go-to-market plans; event sponsorships and related marketing; industry messaging and content; internal communications; client experience initiatives; thought leadership; and pipeline, proposal, and growth leadership activities. It also activates and tests initiatives such as lead-generation campaigns, Key Account Management, and integration of new partner laterals and M&A.

Requirements

Bachelor’s degree in marketing, business, or communications, or equivalent practical experience.
At least 3 years in a marketing or business development support role.
Proficiency in Microsoft Office Suite.
Strong project management skills and ability to manage multiple, sometimes time-sensitive, projects simultaneously.
Strong verbal and written interpersonal and communication skills, with excellent attention to detail.
Strong client service skills, ability to anticipate needs, and ability to exercise independent judgment.
Results-oriented approach and passion for driving growth and innovation.
Collaborative approach, with ability to work across multiple departments and influence stakeholders at all levels.

Nice To Haves

Marketing or business development support experience with a professional services firm, such as accounting, law, or consulting.
Asset management or investment industry experience.
Experience with CRM; Salesforce experience is preferred.
Experience with marketing automation.

Responsibilities

Work with Vertical Market Leaders to establish and maintain growth-plan elements, including ideal client profiles, SWOT analyses, strategic initiatives, KPIs, and key competitors.
Own Asset Management event sponsorship activity, including the event calendar, associated budget, pre-event planning meetings, Salesforce campaign and activity tracking, post-event debriefs, ROI and related activity reporting, thought leadership and social media activity, and related sponsorship marketing needs.
Develop and maintain relevant Asset Management industry statistics to support differentiated market messaging.
Oversee and maintain Asset Management website content and marketing collateral.
Maintain knowledge of key competitor activity.
Oversee tracking of key Centers of Influence (COI) relationships and activities.
Build and maintain industry association relationships.
Lead internal communication efforts for the Asset Management group.
Facilitate firmwide Asset Management community calls, including scheduling, messaging, and materials.
Publish the internal newsletter and maintain relevant Intranet pages.
Support Asset Management client experience initiatives, including satisfaction and perception surveys.
Support Asset Management thought leadership opportunities, including white papers, webinars, and surveys.
Support Asset Management Vertical Market Leaders with pipeline opportunity management and proposal/RFP activity.
Support Growth Leadership Team activities related to strategic Asset Management go-to-market activities.
Activate and test Minimum Viable Product ideas, lead-generation campaigns, Key Account Management, and integration of new partner laterals and M&A.