Senior Manager, NAMER Industry Partnerships & Field Marketing

Procore Technologies•Austin, TX

3d•$101,600 - $139,700•Onsite

About The Position

The Senior Manager, NAMER Industry Partnerships & Field Marketing leads Procore’s Industry Partnerships and Field Marketing teams. The role is responsible for executing high-impact field marketing programs and industry partnerships that support business priorities, drive pipeline and revenue, and strengthen relationships with priority customers, prospects, and industry stakeholders. This people leader sets priorities, develops talent, and ensures both teams serve as strategic business partners. The role develops and manages industry relationships and guides Procore-hosted experiences, regional programs, industry activations, and strategic partnerships. It works closely with Sales leadership to understand business priorities and marketing needs, then coordinates appropriate support across integrated campaigns, product marketing, brand, ABM, customer marketing, enablement, and other channels. The position requires broad B2B marketing fluency, commercial judgment, executive presence, and the ability to coordinate across Sales, Marketing, Customer Success, and external partners. It owns budget prioritization, performance measurement, and optimization across field and industry investments, and represents Procore with senior industry stakeholders. The position is based in Austin, Texas, and reports to the Director, Growth & Integrated Marketing, Global Strategic and Enterprise, NAMER. The posting says Procore is looking for someone to join immediately.

Requirements

At least 8 years of experience in Industry Partnerships, Field Marketing, Event Marketing, Partner Marketing, Integrated Marketing, or related B2B marketing functions.
At least 4 years of people leadership experience, including leading, coaching, and developing experienced individual contributors and high-performing teams.
Experience building and managing strategic external partnerships.
Broad B2B marketing experience beyond field marketing and events, with working knowledge of integrated campaigns, demand generation, brand, product marketing, ABM, customer marketing, and sales enablement.
Ability to translate business objectives and Sales needs into strategies, programs, investment priorities, and measurable outcomes, and to influence across complex organizations without direct authority.
Strong executive presence and written, verbal, presentation, negotiation, and relationship-building skills, including credibility with senior Sales leaders, executives, customers, and external industry stakeholders.
Financial and operational acumen, including experience managing budgets, contracts, vendors, and complex portfolios.
Ability to work effectively in ambiguity, establish priorities, learn the construction technology ecosystem, and use core marketing and sales tools.
Ability to travel approximately 30–40% for critical business needs and team events.

Nice To Haves

Experience with industry associations, trade organizations, or other complex partner organizations.
Proficiency in Salesforce, Google Suite, Goldcast, Outreach, Atlassian, Jira, Seismic, and Marketo Engage is ideal.

Responsibilities

Lead, coach, and develop the NAMER Field Marketing team, establishing priorities, operating rhythms, and performance expectations aligned with business objectives, pipeline, and revenue goals.
Partner with Sales leaders to understand sales priorities, identify marketing needs, and coordinate cross-functional teams and omnichannel support.
Develop Procore’s strategy for long-term relationships with construction industry associations, trade organizations, and strategic industry partners, including co-marketing, thought leadership, education, industry insights, executive engagement, and events.
Guide the strategy and execution of Procore-hosted experiences, including dinners, hospitality events, regional programs, and industry activations.
Coordinate with Sales, Customer Success, ABM, Executive Programs, Solutions Engineering, Customer Marketing, Product Marketing, Partner Marketing, Corporate Events, Campaigns, and other stakeholders to deliver integrated field marketing programs.
Prioritize budgets, measure performance, and optimize field and industry investments using data to assess impact and inform future decisions.
Establish frameworks to measure partnership and field marketing impact, including revenue influence, sourced opportunities, target account engagement, pipeline generation and acceleration, brand impact, and relationship health.
Represent Procore with senior industry leaders, association executives, customers, partners, and other external stakeholders at key industry meetings and events.