Senior Associate, Digital Activation
About The Position
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Senior Associate, Video Investment role is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom Video recommendations to meet our clients’ goals. If you’re interested in this role: You are video savvy and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance. You are the primary contributor to the development of the Assistant Negotiator guiding them through the fundamentals of the buying process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.).
Requirements
- Bachelor’s degree
- 1+ years of Video media buying, negotiation and implementation experience in an agency environment is required. You should be up to speed and fluent on the ever-evolving Video landscape and industry trends
- Aptitude for mathematical concepts and an understanding of the video marketplace
- Able to understand application of use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc)
- Excellent presentation, verbal, and written skills
Responsibilities
- Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives
- Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities
- Allocate, adjust and monitor schedules to ensure delivery to client goals/network guarantees.
- Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
- Fulfill client requests, collect data and information regarding TV ratings and industry trends
- Register budgets, email specs, analyze plans, call in mix revisions and optimizations
- Develop of Creative rotation sheet for digital delivered buys
- Coordinate with Platform Logistics for digital campaign execution
- Evaluate and assess vendors using proprietary research tools and industry knowledge
- Participate or lead campaign activation and provide client updates on campaign status
Benefits
- health insurance
- vision insurance
- dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- vacation days
- sick days
- personal days
- paid parental leave
- paid medical leave
- STD/LTD insurance benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
