Senior Associate, Digital Activation

Adelphi Group • New York, NY

4d • $40,000 - $75,000 • Hybrid

About The Position

Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, inspired by confident marketers seeking business advantage in personalized digital marketing. They focus on CRM and addressable channels, making real-time decisions to aggregate effective reach and deliver the right message at the right time. The agency uses real-time insights to inform brand strategies and offers services including shopper marketing, marketing innovation, and content activation.

Requirements

• 1-2 years of experience and expert knowledge of digital buying
• Hands-on experience using demand-side platforms a plus
• Experience working with large data sets and understanding of methodologies for evaluating data
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Excellent written and verbal communication skills
• Proven ability to work with and influence cross-functional teams
• Strong Microsoft Excel skills and ability to coach others on shortcuts
• Working knowledge of third-party verification tools including DoubleVerify
• Hands-on experience with data visualization tools including Tableau
• Hands-on experience with campaign workflow tools including Prisma

Responsibilities

• Ensuring the implementation of the Digital Activation Process across programmatic buying
• Building campaigns and deploy best practices across the campaigns
• Participating in daily and weekly client communications
• Working side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• Owning the campaign creation process
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed