Senior Associate, Campaign Lead – American Dream Initiative & National Small Business Month

JPMorgan Chase & Co. • Wilmington, DE

5d • Onsite

About The Position

The Senior Associate, Campaign Lead is part of the Brand Creative and Advertising team within Consumer & Community Banking's Business Banking Marketing organization. The role owns marketing and creative for the American Dream Initiative's Business Growth and Entrepreneurship pillar under the Chase for Business brand, and leads National Small Business Month, Business Banking's largest paid, earned, and owned campaign of the year. The campaign lead shapes strategy, oversees creative execution, and ensures a consistent presence across channels.

Based in Wilmington, Delaware, the position partners closely with the Vice President of Campaign Lead, cross-functional marketing teams, bankers, public relations, and external agencies. The role blends strategic campaign ownership with hands-on execution to reach small business owners nationwide.

Requirements

• Formal training or certification in campaign marketing concepts and at least 4 years of applied experience.
• Demonstrated experience leading marketing campaigns from strategy through execution across paid, earned, and owned channels.
• Ability to manage multiple workstreams and competing deadlines without sacrificing quality.
• Experience developing creative briefs or campaign strategy documents for cross-functional teams.
• Strong written and verbal communication skills, including confidence presenting to senior stakeholders.
• Experience managing or collaborating with external creative or marketing agencies and vendors.
• Willingness and ability to travel, including occasional weekends, to support campaign shoots.
• Bachelor's degree in marketing, communications, business, or a related field.

Nice To Haves

• Experience leading a large-scale, multi-channel campaign comparable in scope to a flagship annual initiative.
• Background in financial services or banking marketing.
• Experience marketing to small business owners or entrepreneurs.
• Familiarity with production logistics for photo or video shoots.
• Experience working in a highly regulated marketing environment.
• Familiarity with regulatory disclosure requirements applicable to financial services marketing content.

Responsibilities

• Lead National Small Business Month end-to-end as the team's largest paid, earned, and owned campaign of the year.
• Own the American Dream Initiative's Business Growth and Entrepreneurship pillar, from strategic planning through final execution.
• Partner with the Vice President of Campaign Lead to align campaign strategy with broader marketing and business priorities.
• Develop and refine integrated campaign strategy across paid, earned, and owned channels.
• Coordinate creative, media, public relations, and social teams to deliver a unified campaign.
• Translate business and marketing objectives into campaign narratives and creative briefs.
• Manage campaign timelines, budgets, and deliverables to ensure on-time, on-strategy execution.
• Monitor campaign performance and use learnings to make real-time optimizations.
• Present campaign strategy, progress, and results to senior stakeholders.
• Build and maintain working relationships with internal partners and external vendors.
• Travel, including occasional weekends, to support campaign shoots; approximately 10–20 travel days per year are anticipated.

Benefits

• Comprehensive health care coverage.
• On-site health and wellness centers.
• Retirement savings plan.
• Backup childcare.
• Tuition reimbursement.
• Mental health support.
• Financial coaching.
• Eligible roles may receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior