Senior Associate, Campaign Lead – American Dream Initiative & National Small Business Month

JPMorganChase•Wilmington, NC

5d•Onsite

About The Position

The Senior Associate, Campaign Lead will own marketing and creative for the American Dream Initiative’s Business Growth and Entrepreneurship pillar and lead Business Banking’s largest paid, earned, and owned campaign of the year: National Small Business Month. The role spans campaign strategy, creative execution, and consistent delivery across channels, combining strategic ownership with hands-on execution. It is part of the Brand Creative and Advertising team within Consumer & Community Banking’s Business Banking Marketing organization. Based in Wilmington, Delaware, the role works closely with the Vice President of Campaign Lead, cross-functional marketing teams, bankers, public relations, and external agencies to deliver campaigns for small business owners nationwide and reflect the firm’s commitment to entrepreneurship.

Requirements

Formal training or certification in campaign marketing concepts and at least 4 years of applied experience.
Demonstrated experience leading a marketing campaign from strategy through execution across paid, earned, and owned channels.
Ability to manage multiple workstreams and competing deadlines simultaneously without sacrificing quality.
Experience developing creative briefs or campaign strategy documents that guide cross-functional teams.
Strong written and verbal communication skills, including the ability to present confidently to senior stakeholders.
Experience managing or collaborating with external creative or marketing agencies and vendors.
Willingness and ability to travel, including occasional weekends, to support campaign shoots.
Bachelor’s degree in marketing, communications, business, or a related field.

Nice To Haves

Experience leading a large-scale, multi-channel campaign comparable in scope to a flagship annual initiative.
Background in financial services or banking marketing.
Experience marketing to small business owners or entrepreneurs.
Familiarity with production logistics for photo or video shoots.
Experience working within a highly regulated marketing environment.
Familiarity with regulatory disclosure requirements applicable to financial services marketing content.

Responsibilities

Lead National Small Business Month end-to-end as the team’s largest paid, earned, and owned campaign of the year.
Own the American Dream Initiative’s Business Growth and Entrepreneurship pillar under the Chase for Business brand, from strategic planning through final execution.
Partner with the Vice President of Campaign Lead to align campaign strategy with broader marketing and business priorities.
Develop and refine integrated campaign strategy across paid, earned, and owned channels to deliver a cohesive brand experience.
Coordinate cross-functional partners, including creative, media, public relations, and social teams, to deliver a unified campaign.
Translate business and marketing objectives into compelling campaign narratives and creative briefs.
Manage campaign timelines, budgets, and deliverables to ensure on-time, on-strategy execution across workstreams.
Monitor campaign performance and incorporate learnings into real-time optimizations to maximize impact.
Present campaign strategy, progress, and results clearly and confidently to senior stakeholders.
Build and maintain strong working relationships with internal partners and external vendors.
Travel, including occasional weekends, to support campaign shoots; approximately 10–20 travel days per year are anticipated.