Senior Associate, Brand Deals Growth Strategy (Commerce and New Formats)
About The Position
The Senior Associate on YouTube’s Brand Deals Growth Strategy team (Commerce & New Formats) helps shape and execute commercial growth for Brand Deals on YouTube. The role focuses on expanding Brand Deals into promising commercial opportunities and commercializing emerging creator formats. It combines analytical work and practical problem-solving to size market opportunities, pilot commercial activations with agencies and creators, and turn market insights into product and go-to-market roadmaps. The Brand Deals team develops commercial strategy, ecosystem partnerships, and go-to-market playbooks for YouTube’s creator sponsorship and influencer marketing ecosystem. It works with creators, brands, influencer marketing agencies, and cross-functional Product and Sales teams to support creator earnings and advertiser ROI.
Requirements
- Bachelor’s degree or equivalent practical experience.
- 6 years of experience in management consulting, corporate strategy, business operations, investment banking, or a strategy/analytics role within the technology, media, or creator economy sectors.
- Experience using data analysis, such as SQL, spreadsheets, or financial modeling, to evaluate business performance, size market opportunities, and build business cases.
- Experience working across matrixed environments and partnering with Product, Sales, Operations, and Marketing to drive alignment and project momentum.
Nice To Haves
- Experience working with brand deals, talent agencies, or influencer marketing platforms.
- Deep understanding of influencer marketing, sponsored content, and the creator monetization landscape.
- Familiarity with social commerce, affiliate shopping integrations, and emerging digital content formats such as short-form video, community posts, and hybrid monetization models.
Responsibilities
- Develop data-driven business cases and market-sizing models to expand Brand Deals into new formats and surfaces.
- Conduct competitive landscape audits and synthesize creator, brand, and agency insights to inform strategic positioning.
- Track pilot success metrics, campaign pacing, and ecosystem health, and translate complex datasets into executive narratives and leadership recommendations.
- Support the design, launch, and measurement of commercial pilots.
- Build scalable go-to-market playbooks to accelerate adoption across global markets.
- Partner with Product Management, YouTube Product Activation, Global Business Organization (GBO/Sales), Marketing, and Regional GTM teams to align on strategy and launch readiness.
Benefits
- Equity
- Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
