Senior Associate, Brand Deals Growth Strategy, Creator Supply and API Ecosystem, YouTube

Google•New York, NY

22h•$152,000 - $221,000

About The Position

The Commercial and Segment Activation (CSA) organization sits within YouTube Go-To-Market Operations and drives global commercial strategy, partner segmentation, and go-to-market execution for YouTube’s creator and partner ecosystem. The Brand Deals team leads commercial strategy for YouTube’s participation in the creator sponsorship and influencer marketing ecosystem, working with creators, brands, influencer marketing agencies, and Product and Sales teams. As a Senior Associate on the Brand Deals Growth Strategy team, you will own the end-to-end creator supply chain for YouTube Brand Deals. This includes building a robust, active inventory of YouTube creators and ensuring those creators are discoverable on third-party platforms used by brands and merchants to plan campaigns. The role focuses on growing agreement-ready creator inventory, driving creator participation, and developing a global go-to-market strategy for Brand Deals APIs and integrations.

Requirements

Bachelor’s degree or equivalent practical experience.
6 years of experience in marketplace/supply strategy, business operations, product strategy, or partnerships in the technology or digital media sectors.
Experience using data analysis to evaluate inventory dynamics, diagnose funnels, and build business cases.
Experience driving programs across a cross-functional ecosystem, such as Product, Engineering, Partnerships, and Sales.

Nice To Haves

Experience designing or scaling API-driven partner strategies, B2B SaaS platform integrations, or technical developer partnerships.
Experience analyzing, segmenting, and scaling supply or inventory in a two-sided marketplace, creator platform, or ad-tech network.
Solid understanding of how brands and agencies search for, vet, and contract creators across different verticals.

Responsibilities

Run data-driven analyses to diagnose supply gaps in high-value advertiser verticals and design go-to-market strategies to grow agreement-ready creator inventory.
Partner with Product and Creator GTM teams to launch in-product and operational initiatives that drive creator opt-ins, profile readiness, and active agreement participation.
Architect and lead the end-to-end global go-to-market strategy for YouTube’s Brand Deals APIs, establishing a unified framework for third-party platform integrations.
Partner with Product to translate user feedback into technical requirements, influence the future development of API endpoints, and co-design and deploy programs to accelerate developer adoption of high-impact endpoints.
Drive deeper integrations with SaaS tools and Influencer Marketing Agencies so YouTube creators feature prominently in their search and campaign-matching tools.