Associate, Brand Deals Growth Strategy (3P Enablement), YouTube

Google•New York, NY

6h•$124,000 - $177,000

About The Position

The Associate on YouTube’s Brand Deals Growth Strategy team (3P Enablement) supports the commercial strategy and market adoption of YouTube Brand Deals. The role turns campaign data into external-facing advertiser claims, case studies, ROI benchmarks, and sales enablement materials that explain how to buy, sell, and succeed with YouTube Brand Deals. Working with regional go-to-market leads, the Associate identifies local market needs and develops tailored playbooks, training, and resources for sales teams and third-party partners. The position is part of Commercial & Segment Activation (CSA) within YouTube Go-To-Market Operations. CSA leads global commercial strategy, partner segmentation, and go-to-market execution for YouTube’s creator and partner ecosystem. The Brand Deals team works across creators, brands, influencer marketing agencies, and Product and Sales teams to grow creator sponsorships and influencer marketing on YouTube while helping creators grow earnings and advertisers achieve measurable ROI.

Requirements

Bachelor's degree or equivalent practical experience.
At least 4 years of experience in product marketing, go-to-market strategy, business operations, sales enablement, or digital agency strategy within the technology or digital media sectors.
Experience analyzing data with spreadsheets or SQL to extract business insights and translate metrics into structured, external-facing business narratives.

Nice To Haves

4 years of experience in product marketing, go-to-market strategy, business operations, sales enablement, or digital agency strategy.
Experience writing and design-packaging B2B sales claims, advertiser case studies, or structured partner training curriculums.
Experience designing, launching, or administering partner programs, such as agency tiering, partner certifications, or brand badging programs.
Experience with the creator economy, Influencer Marketing Agencies (IMAs), or third-party digital advertising landscapes.

Responsibilities

Partner with regional GTM leads across AMER, EMEA, and APAC to identify localized market barriers, advertiser behavior, and competitive dynamics.
Serve as the central intake lead, synthesizing feedback to identify needed resources, playbooks, and product features for winning local market share.
Extract performance metrics from commercial pilots, including hybrid/shopping campaigns and new formats such as Posts, to develop data-backed advertiser claims and ROI benchmarks.
Collaborate with Marketing and Sales to write and publish external case studies demonstrating the full-funnel value of YouTube creator sponsorships.
Create training curriculums, pitch decks, FAQs, and global GTM playbooks to train frontline sales teams and third-party partners.
Maintain the central enablement repository and track training completion and pipeline velocity to report on regional GTM readiness.