Senior Associate, B2B Marketing Automation
About The Position
We're hiring a Senior Associate, B2B Marketing Automation to join our Marketing team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. You will be responsible for the development and execution of automated marketing programs within Salesforce Marketing Cloud (SFMC). You will design, build, and launch complex email and journey-based campaigns in close partnership with Marketing, Data, and Operations teams. You bring SFMC technical expertise and the ability to translate marketing strategy into scalable campaign execution. You will report into the Director, CRM.
Requirements
- 3+ years of professional experience with a primary focus on marketing automation, marketing operations, or campaign execution
- 2+ years of hands-on experience building complex workflows in Salesforce Marketing Cloud, using HTML and AMP script to build dynamic email templates.
- 2+ years using SQL to query databases, build data extensions and troubleshoot audience or data issues
- Familiarity with Salesforce CRM and Data Cloud for data harmonization and identity resolution
Nice To Haves
- Salesforce Marketing Cloud certification
- Background in B2B Marketing
Responsibilities
- Support end-to-end campaign lifecycles, translate marketing briefs into technical workflows, manage stakeholder expectations, and ensure all milestones are met for timely, high-quality campaign launches.
- Build, launch and monitor multi-touch marketing journeys in Salesforce Marketing Cloud, including lead nurture, onboarding engagement and retention campaigns.
- Partner with the Data and Ops teams to ensure the right data structures, feeds, and integrations are in place to power journey logic and audience segmentation.
- Use SQL to pull target audiences and troubleshoot issues to deliver campaigns that are error-free and drive value to the business.
- QA all campaign components prior to launch to ensure error-free execution.
- Monitor campaigns performance post-launch to ensure campaigns are performing as intended
- Develop expertise in Salesforce Marketing Cloud, maintaining templates, content blocks, and campaign development processes to contribute to platform governance, documentation, and best practice adoption.
- Compliance with all applicable laws and regulations
- Other duties as assigned
Benefits
- medical, dental, and vision benefits
- 11 paid holidays
- paid sick time
- paid parental leave
- 401(k) plan participation
- life and disability insurance
- paid wellness time and reimbursements
- unlimited vacation program
- annual performance bonuses
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
