Senior Associate, B2B Marketing Automation

Oscar Health•Atlanta, GA

9d•$91,659 - $120,303•Remote

About The Position

Oscar is seeking a Senior Associate, B2B Marketing Automation to join their Marketing team. This role is responsible for developing and executing automated marketing programs using Salesforce Marketing Cloud (SFMC). The individual will design, build, and launch complex email and journey-based campaigns in collaboration with Marketing, Data, and Operations teams. The role requires SFMC technical expertise and the ability to translate marketing strategy into scalable campaign execution. The position reports to the Director, CRM.

Requirements

3+ years of professional experience with a primary focus on marketing automation, marketing operations, or campaign execution
2+ years of hands-on experience building complex workflows in Salesforce Marketing Cloud, using HTML and AMP script to build dynamic email templates.
2+ years using SQL to query databases, build data extensions and troubleshoot audience or data issues
Familiarity with Salesforce CRM and Data Cloud for data harmonization and identity resolution

Nice To Haves

Salesforce Marketing Cloud certification
Background in B2B Marketing

Responsibilities

Support end-to-end campaign lifecycles, translate marketing briefs into technical workflows, manage stakeholder expectations, and ensure all milestones are met for timely, high-quality campaign launches.
Build, launch and monitor multi-touch marketing journeys in Salesforce Marketing Cloud, including lead nurture, onboarding engagement and retention campaigns.
Partner with the Data and Ops teams to ensure the right data structures, feeds, and integrations are in place to power journey logic and audience segmentation.
Use SQL to pull target audiences and troubleshoot issues to deliver campaigns that are error-free and drive value to the business.
QA all campaign components prior to launch to ensure error-free execution.
Monitor campaigns performance post-launch to ensure campaigns are performing as intended
Develop expertise in Salesforce Marketing Cloud, maintaining templates, content blocks, and campaign development processes to contribute to platform governance, documentation, and best practice adoption.
Compliance with all applicable laws and regulations
Other duties as assigned