Senior B2B Marketing Manager
About The Position
WeightWatchers for Business, the enterprise facing brand of WeightWatchers, delivers the value of WeightWatchers directly to employers and health plans. Our programs offer all of the benefits of WeightWatchers, packaged as population health benefits. The solution starts with WeightWatchers’s award winning app and provides access to various levels of coaching while providing state-of-the-art integration, reporting and marketing support to enterprises. The B2B Marketing Manager will be the strategic and executional engine behind WeightWatchers for Business’s go-to-market efforts targeting employers, health plans, and payer organizations. This individual will craft compelling narratives and campaigns around employer-sponsored weight health — translating complex clinical offerings into clear business value for decision-makers.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field
- 7+ years of B2B marketing experience, preferably in health tech, corporate wellness, benefits, or SaaS
- Proven track record of building and executing demand generation programs that drive measurable pipeline and revenue
- Experience marketing to HR, benefits, or employee health decision-makers at mid-market to enterprise organizations
- Proficiency with marketing automation platforms (HubSpot, Marketo, or Salesforce Marketing Cloud) and CRM tools
- Strong content writing and storytelling skills — ability to simplify complex health and clinical data for a business audience
- Familiarity with ABM (Account-Based Marketing) strategies and tools
- Data-driven mindset with experience in marketing analytics and reporting
Responsibilities
- Support the development of the B2B marketing strategy to drive pipeline and revenue growth across employer, payer, and health plan segments
- Execute integrated go-to-market plans for new product or feature launches, including GLP-1 employer programs, virtual clinic offerings, and behavioral solutions
- Identify and segment target accounts (mid-market to enterprise employers, benefits consultants, health plan partners) and develop tailored messaging for each audience
- Manage multi-channel demand generation campaigns via email marketing, LinkedIn, paid media, webinars, and industry events
- Develop and optimize CRM journeys in platforms such as HubSpot or Salesforce Marketing Cloud to move prospects through the B2B funnel
- Track, analyze, and report on lead generation KPIs, pipeline contribution, and campaign ROI
- Equip the sales team with the messaging, tools, and collateral needed to win employer and payer accounts
- Partner closely with the commercial sales team to ensure marketing and sales alignment on target segments, messaging cadences, and account-based marketing (ABM) strategies
- Develop high-impact B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and landing pages that communicate clinical outcomes and business value in conjunction with our agency partners
- Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling proof points for B2B buyers
- Plan and manage presence at key industry events such as BGH, The Conference Board and and health plan summits
- Develop event-specific materials, speaking proposals, and post-event lead nurture campaigns
Benefits
- comprehensive benefits package
- annual bonus program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
