Senior Analyst, Research & Insights
About The Position
People Inc. is seeking a Sr. Analyst of Research & Insights to support the research strategy for its Finance, Travel, & Insurance verticals, focusing on brands like Travel + Leisure, Investopedia, and TheBalance. The role also supports other powerful brands across various categories. The content produced aims to help consumers make decisions and find inspiration, with first-party data being central to informing all strategies across the company's brands. The team helps the Finance & Travel brands and revenue organization understand and connect with consumers, using data to inform content, media, and advertising strategies.
Requirements
- College degree required.
- Minimum of 3-5 years conducting research and analytics in the digital/media landscape, and/or the finance/travel space (experience in both is a strong plus).
- Expertise with various syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore.
- Comfort with Excel is a must.
- Excellent research synthesis skills allowing you to draw out key insights.
- Stellar communication and data storytelling skills.
- Experience presenting results to both technical and non-technical audiences.
- Solid problem-solving skills and inquisitive nature allowing you to deliver effective research.
- Strong desire to increase your understanding of the finance (banking, investing, insurance, & credit cards) and travel and automotive sectors.
Nice To Haves
- Familiarity with software from New Age, Telmar, MEMRI or IMS is preferred.
- Familiarity with comScore, Google Analytics, Google Trends is a plus.
- Knowledge/experience with data visualization tools. Familiarity with Looker is a plus.
- Knowledge/experience with social listening tools.
Responsibilities
- Become an expert on the Finance & Travel audiences, delving deep into data, understanding sites and audiences, and serving as the market expert on vertical-related topics. This includes banking, investments, insurance, credit cards, and supporting automotive clients.
- Uncover insights and craft compelling stories, based on first-party data, to support existing and new advertising partnerships and campaigns, including supporting RFPs and ad hoc requests.
- Advise Marketing, Editorial, and Sales teams on brand management, audience expansion, and sales initiatives.
- Consult on the design of in-house quantitative consumer research studies to provide unique insights for clients and partners.
Benefits
- medical
- dental
- vision
- prescription drug coverage
- unlimited paid time off (PTO)
- adoption or surrogate assistance
- donation matching
- tuition reimbursement
- basic life insurance
- basic accidental death & dismemberment
- supplemental life insurance
- supplemental accident insurance
- commuter benefits
- short term and long term disability
- health savings accounts
- flexible spending accounts
- family care benefits
- a generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- generous paid parental leave (birthing and non-birthing parents)
- pet insurance
- accident, critical and hospital indemnity health insurance coverage
- life and disability insurance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
