Senior Analyst, Reporting (6-month contract)

Track OMC•Toronto, ON

4h•CA$70,000 - CA$85,000•Hybrid

About The Position

TRACK Canada is looking for a Senior Analyst, Reporting (6-month contract) to join their award-winning Marketing Sciences team. TRACK is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. They champion individuality in their marketing solutions and workplace, fighting for solutions that adapt to individual needs, beliefs, behaviors, and aspirations. They foster an inclusive workplace that emphasizes personal well-being. At TRACK, super connectors help create value from personal brand experiences by focusing on connected data, connected content, and connected decisioning. Data analysts identify individuals, strategists understand what they want, and technologists and creatives deliver it, ensuring authentic customer connections. Part of Omnicom’s Precision Marketing Group, RAPP comprises over 2,000 professionals across 15+ global markets, with TRACK making up 100 of those.

Requirements

Undergraduate degree in analytics, statistics, economics, computer science, or related quantitative discipline.
At least 3 years of analytics experience, preferably 1+ years with an Advertising, Marketing, Analytics, or Digital Media firm.
Demonstrated experience with customer data, media & marketing measurement and CRM analytics. An understanding of core marketing analytics concepts including email, SMS and Web metrics.
Advanced Excel skills.
Proficiency with analytics and data visualization tools (e.g., Google Analytics, Adobe Analytics, Tableau, Power BI).
Advanced level SQL programming skills.
Familiarity with Python.
Hands-on skills in statistical analysis and/or modeling (regression, segmentation, forecasting, etc.).
Extensive knowledge of database marketing principles and database structure.
Presentation skills, data storytelling and the ability to simplify and package complex ideas for presentation and into client-ready documents.
Strong verbal and written communication skills.
Natural curiosity and an aptitude for continuous learning.
Demonstrated ability to effectively maintain focus while working on multiple complex projects and to work with minimal supervision.

Responsibilities

Contribute to and/or lead client reporting and analysis projects.
Create campaign labeling and tracking.
Create timely and accurate reporting.
Deliver insights that inform strategy and drive measurable outcomes.
Work closely with internal teams, clients, and partners to translate business challenges into analytical solutions and actionable insights.
Analyze marketing and customer data to measure campaign performance, identify trends, and provide data-driven insights to optimize marketing strategies and improve ROI.
Build client-ready dashboards.
Manage workload and identify risks.
Present complex analytical findings in a clear, engaging manner to both technical and non-technical audiences.
Ensure high standards for data quality, integrity, and privacy across all client work.
Stay current on analytics tools, technologies (including AI) and industry trends; champion innovation and continuous improvement.