Senior Analyst, Marketing Ops

Sirius XM•UNAVAILABLE, GA

About The Position

This Senior Analyst, Marketing Operations will play a key role in developing and delivering highly personalized, data-driven experiences that bring SiriusXM content to life and drive subscriber engagement and retention. The role combines hands-on expertise in Salesforce Data Cloud and Salesforce Marketing Cloud with a strong understanding of customer data, lifecycle marketing, and complex journey orchestration. It builds and activates audiences, develops automated customer journeys, and translates complex business requirements and customer data into relevant, scalable experiences across channels.

Requirements

Typically requires 3+ years of hands-on Salesforce Marketing Cloud experience, including Journey Builder, Automation Studio, Contact Builder, and SQL
1+ years of experience with Salesforce Data Cloud (or another enterprise CDP), including audience creation and activation
Strong SQL skills and experience working with large relational datasets
Experience building customer segments, lifecycle campaigns, and personalized marketing experiences
Understanding of customer identity resolution, data modeling, and audience governance
Experience troubleshooting complex marketing automation and data integration issues
Hands-on experience developing customer segmentation, supporting lifecycle marketing, and leveraging data to drive personalization
Strong problem-solving skills with the ability to work across complex systems and dependencies
Excellent communication skills, able to translate technical concepts for non-technical stakeholders
Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
Must have legal right to work in the U.S.

Nice To Haves

Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications are a plus

Responsibilities

Build and maintain sophisticated audiences and segmentation in Salesforce Data Cloud to support lifecycle, engagement, billing, retention, and other use cases. Validate audience counts, customer attributes, eligibility criteria, and activation readiness prior to deployment.
Support and execute multi-channel marketing campaigns across Direct Mail, Email, In-Vehicle Messaging, and Paid Media ensuring on-time delivery, accuracy, and alignment with business goals.
Design and manage journeys including decision splits, and complex logic, and multi-channel experiences.
Validate audience eligibility, personalization logic, and journey functionality through comprehensive QA before deployment Monitor journey performance and proactively troubleshoot automation failures or data issues
Partner with marketing teams and cross-functional stakeholders to translate business requirements into automated solutions.
Help define dates, support the management of project timelines, and coordinate with stakeholders to keep initiatives on track.
Document technical requirements, audience and journey logic, campaign configurations, and deployment processes. Follow established governance, naming conventions, QA, and change management practices while identifying opportunities to improve and automate existing processes.