Senior Analyst, Marketing Analytics

CoStar Group•Atlanta, GA

5d•Onsite

About The Position

CoStar Group is seeking a highly analytical, strategic, and data-driven Senior Analyst, Marketing Analytics to join the Apartments.com marketing organization. The role serves as a strategic analytics partner to Marketing and Media leadership, translating complex marketing and business data into actionable insights that inform media strategy, investment decisions, customer acquisition, and business growth. The Senior Analyst owns high-impact analytics initiatives from strategy through implementation and develops scalable measurement frameworks, forecasting methodologies, reporting solutions, and analytical capabilities. Working across Marketing, Media, Product, and Analytics teams, the role evaluates cross-channel performance, identifies opportunities and risks, and makes recommendations that shape future marketing investments. The position also advances marketing measurement capabilities in attribution, audience strategy, digital analytics, mobile app measurement, and data quality. It requires autonomy, proactive opportunity identification, stakeholder influence through data-driven storytelling, and the ability to turn findings into clear business actions and measurable outcomes. This position is five days onsite in the Atlanta office.

Requirements

Bachelor’s degree in Analytics, Statistics, Economics, Marketing, Mathematics, Business, Data Science, or a related field.
At least 5 years of progressively responsible experience in marketing analytics, digital analytics, business intelligence, media analytics, or related analytical roles.
Ability to own complex analytical initiatives from problem definition through implementation, analysis, recommendation, and leadership communication.
Experience serving as a strategic analytics partner to senior stakeholders and translating complex findings into business implications, recommendations, and actions.
Experience working in or closely with a media, digital marketing, or analytics agency environment, managing multiple stakeholders and analytical workstreams.
Strong understanding of digital marketing channels, including Paid Search, SEO, Programmatic Display, Social, Video, and App Marketing.
Experience developing forecasting models, scenario analyses, performance measurement frameworks, and investment recommendations.
Experience designing and evaluating structured marketing tests with defined hypotheses, KPIs, measurement methodologies, and business outcomes.
Advanced proficiency with analytics and visualization platforms such as GA4, Power BI, and Looker, including experience building scalable reporting solutions and leadership-facing dashboards.
Strong quantitative and analytical problem-solving skills, experience working with large and complex datasets, and ability to turn ambiguity into structured analytical approaches.
Strong communication and presentation skills, including the ability to influence decisions through data-driven storytelling and recommendations.
Ability to work independently, manage multiple high-priority initiatives, influence cross-functional stakeholders, and drive workstreams from concept through implementation.
Strong attention to detail and a record of delivering accurate, high-quality analysis while maintaining a strategic, business-oriented perspective.
Currently eligible to work full-time in the United States; visa sponsorship is not available for this position.

Nice To Haves

Advanced knowledge of marketing attribution, incrementality, experimentation, media effectiveness, and cross-channel measurement methodologies, including mobile app measurement.
Experience with Mobile Measurement Platforms (MMPs), mobile attribution, app event instrumentation, or related mobile marketing measurement technologies.
Experience with SQL, Python, R, or other analytical programming languages used to automate analysis and work with complex datasets.
Familiarity with modern cloud data and warehousing platforms such as Snowflake, BigQuery, or AWS.
Experience with marketing automation, CRM, web analytics, media platforms, and customer or audience data environments.
Experience with analytical and automation tools including Excel, SQL, Funnel.io, or comparable data integration and workflow solutions.
Ability to identify opportunities for process improvement, automation, measurement maturity, and scalable analytics capabilities.

Responsibilities

Serve as a strategic analytics partner to Marketing and Media leadership, providing insights and recommendations that inform media strategy, investment allocation, customer acquisition, and broader business decisions.
Own the monthly paid media performance dashboard and develop leadership-ready narratives and recommendations synthesizing cross-channel results, business drivers, trends, risks, and opportunities.
Identify performance opportunities and emerging trends, explain their business implications, and recommend actions.
Develop and implement forecasting and scenario-planning models to project traffic, leads, and business outcomes under different media investment scenarios.
Translate forecasting outputs into strategic recommendations for senior leadership, articulating expected business impact, opportunities, risks, and trade-offs.
Conduct competitive and market analysis to benchmark performance, identify marketing landscape shifts, and uncover growth opportunities.
Lead analytical evaluation of marketing tests and partner with channel owners to design and implement structured experimentation and measurement frameworks, including hypotheses, KPIs, success criteria, and post-campaign learning agendas.
Serve as a Marketing Analytics subject matter expert for mobile measurement, attribution, and performance analytics, and help guide the evolution of app measurement capabilities.
Lead analytical development and measurement of audience strategy using first-party, third-party, and syndicated data to identify high-value customer segments and targeting opportunities.
Establish and maintain standards for data integrity, measurement governance, reporting consistency, and analytical quality across marketing platforms and reporting environments.
Identify, troubleshoot, and drive resolution of tracking, tagging, attribution, instrumentation, and data-quality issues that may affect business decisions.
Monitor feed health, data quality, and platform compliance, partnering with appropriate teams to resolve issues affecting campaign delivery, measurement, or performance.

Benefits

Generous compensation and performance-based incentives.
Internal training and tuition reimbursement to support professional and academic growth.
Comprehensive medical, vision, dental, and prescription drug coverage.
Life, legal, and supplementary insurance.
Virtual and in-person mental health counseling services for individuals and families.
Commuter and parking benefits.
401(k) retirement plan with matching contributions.
Employee stock purchase plan.
Paid time off.
On-site fitness center and/or reimbursed fitness center membership costs, depending on location.
Access to Employee Resource Groups.
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.