Senior Analyst – Customer Marketing Analytics

OneMain Financial • Wilmington, DE

5d

About The Position

The Senior Analyst, Customer Marketing Analytics will drive performance measurement and optimization across marketing channels serving OneMain's existing customers. Working with Marketing, Product, and business teams, this role measures channel effectiveness, identifies opportunities to improve customer engagement, and supports business growth.

With limited supervision, the analyst serves as the analytical lead for assigned customer marketing channels, including Direct Mail, outbound Calling, and other customer engagement channels. The role owns performance measurement frameworks, proactively identifies and prioritizes analytical opportunities, and translates complex data into actionable recommendations that inform marketing strategies and business decisions. The ideal candidate applies analytical rigor and business curiosity to understand why results occur and identify ways to improve future performance.

Requirements

• Bachelor's degree in a quantitative or business discipline, such as Economics, Statistics, Finance, Business, Marketing Analytics, Engineering, Data Analytics, Computer Science, or a related field.
• At least 2 years of experience in analytics, marketing analytics, customer analytics, business analytics, or other complex, data-driven problem solving; advanced degrees may offset experience.
• Strong experience using data to identify business performance drivers and translate findings into actionable recommendations.
• Experience querying and analyzing large datasets using SQL, SAS, Python, R, or similar analytical tools.
• Experience developing or managing dashboards, recurring reporting, and performance measurement.
• Strong analytical and critical-thinking skills, including the ability to independently structure and solve ambiguous business problems.
• Strong communication skills and ability to translate complex analytical findings into clear insights for technical and non-technical audiences.
• Demonstrated ability to work cross-functionally and influence business decisions through data and insights.

Nice To Haves

• Experience in marketing analytics, CRM, customer lifecycle marketing, or multi-channel marketing analytics.
• Experience evaluating marketing performance across channels such as Direct Mail, outbound Calling, email, digital, or other customer engagement channels.
• Experience with customer segmentation, campaign measurement, conversion funnel analytics, and test-and-learn methodologies.
• Experience designing and evaluating test/control strategies and measuring incremental marketing performance.

Responsibilities

• Own performance measurement and analytics across multiple customer marketing channels, including Direct Mail, outbound Calling, and other customer engagement channels.
• Develop, maintain, and enhance dashboards, scorecards, and reporting to monitor key performance indicators and support channel performance management.
• Monitor performance against targets, historical trends, and benchmarks; identify opportunities, risks, and areas for deeper investigation.
• Conduct deep-dive analyses of customer, campaign, channel, and performance data to identify business-result drivers and changes in customer behavior.
• Partner with channel owners on test-and-learn strategies, including defining hypotheses and success metrics, evaluating results, and identifying opportunities to scale successful approaches.
• Develop analytical frameworks connecting marketing activity and customer engagement to downstream business outcomes, distinguishing customer mix, channel execution, conversion, and other performance drivers.
• Improve reporting and analytical processes through automation, quality controls, enhanced measurement, and new analytical capabilities.
• Summarize and present analytical findings, business implications, and recommendations to Marketing, Analytics, and senior management.
• Work cross-functionally with Marketing, Operations, Data Science, Finance, and other partners to turn business questions into structured analytical approaches and actionable solutions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior