Senior Analyst, Business Line of Credit, Lifecycle Marketing
About The Position
The Senior Analyst, Business Line of Credit Lifecycle Marketing is a member of the Customer Activation team, responsible for developing and executing lifecycle marketing initiatives that drive customer onboarding, activation, engagement, and repeat loan utilization. Reporting to the Senior Manager, Business Line of Credit Lifecycle Marketing, the role owns initiatives and campaigns from strategy through execution and measurement, while contributing to the broader lifecycle strategy. The ideal candidate is analytical, systems-minded, and execution-oriented, comfortable working hands-on in marketing automation platforms. They can translate customer and performance insights into action and partner effectively across Product, Analytics, Marketing Automation & Enablement, Legal, Compliance, and Risk. American Express Global Commercial Services Marketing creates and delivers marketing for its products and services across the customer lifecycle. The team markets charge, lending, co-brand, and corporate cards, as well as small business banking and B2B solutions.
Requirements
- 3–5 years of experience in lifecycle, customer, or product marketing.
- Hands-on experience across customer-facing channels, particularly email.
- Strong data aptitude and analytical rigor, with the ability to translate data and customer insights into actionable recommendations.
- Ability to own initiatives from planning through execution and measurement while managing multiple priorities and stakeholders.
- Strong written and verbal communication skills.
- Ability to collaborate effectively with cross-functional partners in a fast-paced environment.
Nice To Haves
- Experience with Salesforce Marketing Cloud.
Responsibilities
- Own lifecycle marketing initiatives and workstreams across email, MYCA, and the Amex app.
- Use customer, campaign, and performance insights to improve activation, engagement, and repeat loan utilization.
- Partner with Analytics, Product, and Marketing Automation & Enablement to turn lifecycle strategies into campaigns, including targeting, segmentation, personalization, and test-and-learn plans.
- Manage lifecycle campaigns and customer journeys from concept through execution, including strategy, targeting, copy and creative development, stakeholder approvals, deployment, and post-campaign analysis.
- Serve as day-to-day owner for initiatives, coordinating across internal teams and partners to ensure high-quality and timely execution.
- Develop and execute tests across messaging, cadence, creative, targeting, and customer journeys, using results to optimize marketing performance and customer experience.
- Monitor and analyze campaign and lifecycle performance to identify trends, insights, and optimization opportunities.
- Translate performance data into actionable recommendations and contribute to business reviews, planning discussions, and leadership updates.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% company match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
- 20+ weeks of paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors, depending on location
- Free and confidential counseling support through the Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
