Senior Analyst, Business Line of Credit, Lifecycle Marketing

American Express • New York, NY

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About The Position

American Express Global Commercial Services (GCS) is a payments provider for businesses and corporations of all sizes, with small business as its largest customer segment. The Global Commercial Services Marketing team creates and delivers marketing for its products and services to drive demand and engage card members across the customer lifecycle. Its offerings include charge, lending, co-brand, and corporate cards, as well as small business banking and B2B solutions.

The Senior Analyst, Business Line of Credit Lifecycle Marketing is a member of the Customer Activation team. The role develops and executes lifecycle marketing initiatives to drive customer onboarding, activation, engagement, and repeat loan utilization. Reporting to the Senior Manager, Business Line of Credit Lifecycle Marketing, the Senior Analyst owns lifecycle initiatives and campaigns from strategy through execution and measurement, while contributing to the broader lifecycle strategy. The role partners with Product, Analytics, Marketing Automation & Enablement, Legal, Compliance, and Risk.

Requirements

• 3–5 years of experience in lifecycle, customer, or product marketing.
• Hands-on experience across customer-facing channels, particularly email.
• Strong data aptitude and analytical rigor, with the ability to translate data and customer insights into actionable recommendations.
• Demonstrated ability to own initiatives from planning through execution and measurement while managing multiple priorities and stakeholders.
• Strong written and verbal communication skills.
• Ability to collaborate effectively with cross-functional partners in a fast-paced environment.

Nice To Haves

• Salesforce Marketing Cloud experience.

Responsibilities

• Own lifecycle marketing initiatives and workstreams across email, MYCA, and the Amex app.
• Use customer, campaign, and performance insights to improve activation, engagement, and repeat loan utilization.
• Partner with Analytics, Product, and Marketing Automation & Enablement to translate lifecycle strategies into actionable campaigns, including targeting, segmentation, personalization, and test-and-learn plans.
• Manage lifecycle campaigns and customer journeys from concept through execution, including strategy, targeting, copy and creative development, stakeholder approvals, deployment, and post-campaign analysis.
• Coordinate across internal teams and partners to ensure high-quality and timely execution.
• Develop and execute tests across messaging, cadence, creative, targeting, and customer journeys, and use results to optimize marketing performance and customer experience.
• Monitor and analyze campaign and lifecycle performance to identify trends, insights, and opportunities for optimization.
• Translate performance data into actionable recommendations and contribute to business reviews, planning discussions, and leadership updates.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed