Senior Account Manager, Capital Equipment - West

Vitrolife Group•San Francisco, CA

About The Position

Vitrolife Group is hiring a Senior Account Manager for its North American Sales Team, responsible for capital equipment and technologies in the West Area of the United States. Preferred locations are in the Western U.S., including California or Texas. The role develops and executes sales strategies for products including EmbryoScope+, eWitness, and new technology, working through direct sales and distribution channels to meet annual sales targets. The position works with account managers, chain and key accounts, marketing, medical affairs, field engineering, finance, legal, and R&D teams. It manages customer relationships and opportunities from prospecting and product demonstrations through contract negotiation and post-sales coordination. The role also monitors market and competitor activity, maintains Salesforce records, reports sales and pipeline information to senior leaders, and participates in quarterly business reviews. Travel within the territory is at least 70%.

Requirements

Bachelor’s degree from an accredited college or university.
At least 5 years of documented and verifiable capital sales experience in a hospital or clinically focused sales environment.
Ability to travel at least 70% within the territory.
Ability to analyze sales trends, target opportunities effectively, and break into new business.
Documented ability to grow sales in previous sales positions.
Satisfactory and positive responses from business and personal references.
Self-starter and team player with proven leadership qualities and high coachability.
Ability to determine and set priorities.
Ability to build and maintain strong customer relationships.
Energetic, enthusiastic, determined, and goal-oriented approach.
Ability to excel in a fast-paced, competitive environment.

Nice To Haves

Women’s Health or IVF customer relations experience.

Responsibilities

Develop and execute capital equipment sales strategies through North American direct sales and distribution channels for EmbryoScope+, eWitness, and new technology.
Identify market segments, potential customers, competitive conditions, resource gaps, and opportunities to meet annual sales targets and support commercial launch plans.
Implement selling strategies for EmbryoScope+ and eWitness alongside consumable devices.
Work with account managers to segment territory opportunities and prioritize laboratories.
Work centrally with chain and key accounts to create opportunities across territories and drive business wins.
Generate leads through industry networks, trade shows, digital platforms, and targeted marketing campaigns.
Develop product knowledge and demonstrate EmbryoScope+ and eWitness features, benefits, applications, and value propositions to prospective customers.
Build and maintain relationships with decision makers and influencers in target accounts.
Facilitate collaboration between key opinion leaders and medical affairs.
Serve as the primary contact for chain and key account headquarters throughout the sales process, responding to inquiries and providing support.
Work with account managers to identify cross-selling and upselling opportunities.
Coordinate with field engineering to maintain contract records, monitor EmbryoScope lifecycle upgrades, and provide advance feedback on field engineer staffing needs.
Collaborate with medical affairs and field engineers to support post-sales service and customer satisfaction.
Work with finance and legal teams on contracts and pricing agreements.
Monitor market trends, competitor activity, and regulatory changes affecting EmbryoScope+ and eWitness sales.
Report sales performance, pipeline status, and market insights to the SVP and AVPs.
Use Salesforce to track customer interactions, sales activity, and progress toward targets.
Participate in the Quarterly Business Review process and maintain current forecasts.
Keep up to date on industry developments, technology, and sales and marketing practices; participate in relevant training, workshops, and conferences.
Seek feedback from customers and colleagues to improve sales strategies and processes.
Communicate market intelligence, customer feedback, and emerging trends to R&D to inform laboratory needs and product improvements.