Senior Account Manager, Capital Equipment - East

Vitrolife Group•Orlando, FL

About The Position

Vitrolife Group is hiring a Senior Account Manager for its North American Sales Team, responsible for capital equipment and technologies in the East Area of the United States. Preferred locations are in the eastern United States, including New York, Massachusetts, and Florida. The role covers the East Area and focuses on products and technologies including EmbryoScope+, eWitness, and new technology. The Senior Account Manager develops and executes sales strategies through direct sales and distribution channels, identifies market opportunities, and works to achieve annual sales targets. The role partners with account managers, chain and key accounts, marketing, field engineering, medical affairs, finance, legal, and R&D to identify opportunities, support customers, manage commercial launches, and provide market and customer insights. The position also conducts product demonstrations, maintains customer relationships, tracks sales activity and forecasts in Salesforce, and participates in quarterly business reviews. The position requires at least 70% travel within the territory. Vitrolife Group is a global provider of medical devices and genetic services, with approximately 1,100 colleagues worldwide and headquarters in Gothenburg, Sweden.

Requirements

Bachelor’s degree from an accredited college or university.
At least 5 years of documented and verifiable capital sales experience in a hospital or clinically focused sales environment.
Ability to travel at least 70% within the territory.
Ability to analyze sales trends, target opportunities effectively, and break into new business opportunities.
Documented ability to grow sales in earlier sales positions.
Satisfactory and positive responses from business and personal references.
Self-starter and team player with proven leadership qualities and high coachability.
Ability to determine and set priorities.
Ability to build and maintain strong customer relationships.
Energetic, enthusiastic, determined, and goal-oriented approach.
Ability to excel in a fast-paced, competitive environment.

Nice To Haves

Women’s Health or IVF customer relations experience.

Responsibilities

Develop and execute capital equipment sales strategies through North American direct sales and distribution channels, including for EmbryoScope+, eWitness, and new technology.
Identify market segments, prospective customers, competitive conditions, and resources needed for commercial launch plans to meet annual sales targets.
Implement selling strategies for EmbryoScope+ and eWitness alongside consumable devices.
Work with account managers to segment territory opportunities and prioritize laboratories.
Coordinate centrally with chain and key accounts to create opportunities across territories and drive sales processes to win business.
Generate leads through industry networks, trade shows, digital platforms, and targeted campaigns developed with marketing teams.
Develop in-depth product knowledge and demonstrate EmbryoScope+ and eWitness features, benefits, applications, and value propositions to prospective customers.
Build and maintain relationships with key decision makers and influencers in target accounts.
Facilitate collaboration between key opinion leaders (KOLs) and medical affairs.
Serve as the primary point of contact for chain and key account headquarters throughout the sales process, addressing inquiries and providing support.
Work with account managers to identify cross-selling and upselling opportunities.
Coordinate with field engineering to maintain contract records, monitor the EmbryoScope lifecycle for upgrades, and provide the SVP with advance feedback on field engineer staffing needs.
Collaborate with medical affairs and field engineers to support post-sales service and customer satisfaction.
Work with finance and legal teams on contract and pricing negotiations.
Monitor market trends, competitor activities, and regulatory changes affecting EmbryoScope+ and eWitness sales.
Report sales performance, pipeline status, and market insights to the SVP and AVPs.
Use Salesforce to track customer interactions, sales activities, and progress toward targets; participate in quarterly business reviews and maintain current forecasts.
Keep current on industry developments, technological advances, and sales and marketing practices through training, workshops, and conferences.
Seek customer and colleague feedback to improve sales strategies and processes.
Communicate market intelligence, customer feedback, and emerging trends to R&D to inform laboratory needs, product improvements, and changing customer requirements.