Senior Account Executive, Consumer

We. Communications•New York City, NY

6d•Hybrid

About The Position

The Senior Account Executive will work across a leading luxury automotive brand and an outdoor gear company. This media-focused role centers on building reporter relationships, securing coverage, and finding ways to connect brands with cultural conversations. The role helps lead product launches and culturally relevant marketing campaigns through earned media, creator engagement, and consumer-facing moments. Working with clients and agency teams, the Senior Account Executive develops stories and media strategies that build brand awareness, relevance, and buzz, and creates impact-driven reports that identify insights and explain campaign results.

Requirements

3–5 years of experience in integrated communications or public relations, preferably in an agency setting and/or an applicable industry.
Exceptional media relations background, including demonstrated ability to work with global business and consumer media and manage story development.
Proficiency with Microsoft Office, particularly Outlook, Word, SharePoint, PowerPoint, and Excel.

Nice To Haves

High level of initiative and accountability for project responsibilities.
Demonstrated ability to establish strong client relationships.
Established editor relationships and a track record of proactively placing stories.
Customer-service orientation.
Experience working with colleagues in multiple locations.
Strong presentation and consulting skills.
Ability to handle multiple tasks in a fast-paced team environment with frequent tight deadlines and multitasking.

Responsibilities

Manage significant cycles of media inquiries and proactively build relationships with key national media and influencers.
Identify, create, and grow relationships with target media and influencers to engage, pitch, and develop news stories.
Serve as day-to-day counsel to clients and agency stakeholders; manage high-profile campaigns across diverse teams, provide strategic and tactical recommendations, and anticipate needs.
Develop and lead brainstorming and execution of integrated communications plans spanning traditional media, Substack writers, and creators, with the goal of changing perceptions and achieving business objectives.
Gather and integrate information across teams, clients, and partners for projects.
Lead or partner on strategically planned, creative projects that drive news and launches for events.
Contribute to the development and execution of integrated digital, social, and broadcast campaigns.
Monitor consumer trends and share insights about the outdoor gear and automobile industries with teams and clients.
Manage client expectations and satisfaction and ensure internal and external stakeholders are aligned.
Maintain and grow client relationships by contributing to communication strategies and executing projects, leading when appropriate.
Identify and pursue opportunities to grow and diversify current accounts and support new business efforts, including sourcing audience, industry, and competitor market data.
Turn campaign and media results into impact-driven reports that surface insights and help clients understand performance and next steps.
Perform other duties as assigned.

Benefits

Comprehensive medical, dental, and vision coverage.
Pretax accounts, including HSA with company match and Medical and Dependent Care FSA.
Paid time off, holidays, Annual Wellness Break, Summer Fridays, and personal days.
Company-paid short- and long-term disability.
Parental leave of up to 12 weeks for birthing and non-birthing parents.
Caregiver leave of up to 2 weeks to help an eligible family member with a serious health condition.
Up to 24 hours of community engagement time.
Bi-annual wellness credits of up to $300 per year.
Support with home office equipment.
Monthly technology credit to offset internet and phone costs.
Traditional and Roth 401(k) options with company match.
Learning and development programs.