Sr. Account Director, Healthcare

Power Digital

About The Position

Power Digital is an AI-Native Growth Firm that combines specialist talent and proprietary technology to help brands grow. The Senior Account Director works with clients in the Healthcare division, providing strategic counsel on how integrated digital marketing across paid, owned, and earned channels can drive business outcomes. The role leads cross-functional account teams, manages direct reports, guides performance and testing plans, and partners with Account Managers on media, tactical adjustments, service expansions, and client renewals. The Senior Account Director also coaches Account Managers and Resource Team leads, develops team capabilities, and elevates client-facing communication and strategic quality. Within Client Services, the role contributes to department initiatives such as recruitment, staffing, training, onboarding, and product quality, and uses AI technologies to improve business processes. The position supports remote, in-office, or hybrid work styles for people legally eligible to work in the United States.

Requirements

Bachelor’s degree in Marketing, Communication, or a related discipline.
10+ years of cross-channel digital marketing experience, including strategic planning, consumer insights, digital integration, and client services; digital or media agency experience is ideal.
A proven record of delivering high customer satisfaction through NPS or similar retention metrics.
Strong understanding of paid media, particularly Google Ads and Meta Ads.
Working knowledge of SEO, analytics, and creative workflows and deliverables.
Experience communicating business-level metrics such as LTV:CAC and ROAS.
Ability to set client goals and validate forecast scenarios that show a path to those goals.
Campaign leadership experience across end-to-end development, including strategy, segmentation, and targeting in a multichannel environment.
Ability to quickly build rapport and relationships with executive-level contacts.
Interest in serving as both a marketing consultant and a business consultant to clients.
Dependability and ability to thrive in a fast-paced environment as a self-starter.
High energy and a positive attitude.
Entrepreneurial spirit and a passion for problem-solving, continued learning, and personal growth.

Responsibilities

Build relationships with client decision makers through monthly check-ins covering business performance, client sentiment, feedback, and opportunities.
Lead cross-functional teams in developing integrated marketing strategies across paid, owned, and earned channels to meet or exceed client objectives.
Guide cross-channel media planning and testing roadmaps that connect clients’ products, audiences, and media.
Ensure at least 75% of the client roster is meeting goals or forecast targets.
Use analytics and first-party data tools, including Google Analytics and Looker Studio, to identify opportunities and communicate actionable insights.
Use overlapping datasets, business metrics, platform and attribution metrics, and incrementality testing to guide strategy, budgets, and optimizations.
Coach and develop team members through timely, specific feedback that connects marketing objectives to business objectives.
Coach new hires and existing Account Managers to support product quality and address skill gaps.
Manage a diverse client portfolio with a target monthly recurring revenue.
Lead client contract renewal strategy, beginning at least 90 days before expiration, and regularly review contracts and progress toward goals.
Identify opportunities to improve performance and expand client partnerships in collaboration with Account Managers and internal teams.
Develop Account Managers and Resource Team leads so they can connect channel execution to business outcomes and lead client conversations independently.
Coach teams on storytelling, executive presence, and emotional intelligence to improve client-facing recommendations.
Build team capability and consistency, reinforce shared expectations, and balance client demands with team capacity.
Support department initiatives such as recruitment, staffing, training, and onboarding.
Select a specialty focus area and develop a roadmap with an Account Manager to improve it, such as training, reporting, or talent acquisition.
Complete other tasks and projects assigned by Client Services leadership.
Use AI technologies to enhance and optimize business processes.

Benefits

Base salary plus commission opportunities.
Medical, dental, and vision insurance, with up to 100% employer contribution toward the employee monthly premium.
401(k) plan with 4% employer contribution matching.
Unlimited time off available from day one.
Up to four hours per quarter of paid Volunteer Time Off for philanthropic activities.
Flexible work environment with remote, in-office, or hybrid options.
One-time $100 work-from-home stipend added to the first paycheck.
Employee Assistance Program.
12 observed U.S. national holidays and two mental health recharge days per year.
Growth and leadership opportunities.
Ongoing personal and professional development programs, including Hedgehog and Vital 5s.
Quarterly awards with prize money and recognition.
Opportunities to participate in company diversity, equity, and inclusion initiatives.