Senior Account Director Perm

Cavalry freelancing•New York, NY

About The Position

The Senior Account Director will lead key US digital and social accounts, primarily across luxury hospitality, property and placemaking. This senior client-facing role combines strategic leadership, account direction, team management and commercial ownership. The role oversees the development and delivery of culturally relevant social strategies, content and talent partnerships while building trusted client relationships and identifying opportunities for account and agency growth.

Requirements

At least 6 years of relevant experience within an agency or an in-house digital, social or brand team.
A strong track record leading high-profile accounts or brands.
Deep understanding of social strategy, content, talent and creator partnerships, paid media and performance measurement.
Experience managing senior stakeholders, budgets, scopes and account growth.
Strong knowledge of the US social, talent and cultural landscape.
Excellent written, verbal and presentation skills.
Proven team leadership experience and the ability to develop junior and mid-level talent.
A strategic, commercial and culturally curious mindset, with the ability to manage multiple priorities in a fast-moving environment.

Nice To Haves

Experience with luxury hospitality, property, placemaking or related lifestyle sectors.

Responsibilities

Lead the strategic direction and day-to-day management of key client accounts.
Translate client objectives into social and digital strategies, creative briefs and channel plans.
Identify opportunities to strengthen and grow accounts through proactive ideas and expanded scopes.
Serve as the senior point of contact and trusted strategic partner for clients.
Lead client meetings, workshops, reviews and strategic presentations.
Maintain timely communication, manage complex client conversations and ensure a high standard of strategic thinking, service and delivery.
Oversee social strategies, content calendars, campaigns, community management and performance reporting.
Provide senior direction on social-first creative, content production, paid media and platform strategy.
Collaborate with creative, production, strategy, PR and paid teams to deliver integrated campaigns.
Use data and audience insight to make recommendations and identify optimization opportunities.
Lead talent and creator strategies, identifying culturally credible and strategically aligned partnerships.
Build and maintain relationships with US talent, creators, agents, managers, publicists and cultural partners.
Oversee talent research, outreach, vetting, briefing and partnership delivery.
Lead or oversee negotiations covering fees, deliverables, usage, exclusivity, timelines and amplification.
Develop longer-term talent associations that strengthen brand relevance beyond one-off influencer activity.
Oversee projects from briefing and planning through delivery and reporting.
Ensure work is delivered on time, within scope and budget, and to a consistently high standard.
Manage account budgets, resourcing and profitability; anticipate challenges, resolve issues and communicate scope changes early.
Lead and develop multidisciplinary account teams by providing direction, feedback and support.
Foster collaboration across US and UK teams.
Support new business through strategy, proposals and pitching.
Contribute to the continued development and growth of the agency's US offering.