Senior Account Based Marketing Manager

Geotab•Waterloo, ON

11h•Hybrid

About The Position

Geotab is seeking a Senior Account Based Marketing Manager who will own and execute highly personalized, segment-focused account-based marketing strategies targeting Geotab's most strategic enterprise accounts. Supporting 1–2 assigned segments, this individual contributor role is accountable for driving net-new pipeline and accelerating deal progression through a coordinated mix of digital marketing, executive gifting, VIP experiences, and industry roadshows. If you love technology, and are keen to join an industry leader — we would love to hear from you!

Requirements

8+ years of B2B marketing experience, with at least 2 years focused on account-based marketing or enterprise demand generation.
Demonstrated experience executing ABM programs for enterprise or mid-market strategic accounts.
Proven track record of driving pipeline and influencing deal progression through a combination of digital programs and high-touch experiences.
Deep understanding of B2B enterprise sales cycles and account-based marketing principles, with a proven ability to design and execute programs that directly influence pipeline.
Hands-on experience with ABM platforms such as 6sense, Demandbase, Terminus, or similar tools.
Proficiency in digital marketing channels including LinkedIn paid social, programmatic display, email marketing, and content syndication.
Demonstrated ability to influence and lead cross-functional projects without direct authority, bringing structure and clarity to fast-paced, high-growth environments.
Ability to rapidly build deep knowledge of assigned segments and translate customer challenges into compelling, personalized marketing programs.
Experience planning and executing high-touch executive programs including VIP experiences, hosted dinners, strategic gifting, and roadshows.
Strong project management skills with the ability to run multiple simultaneous programs across accounts, channels, and geographies.
Data-driven mindset with experience interpreting pipeline metrics, account engagement data, and campaign analytics to drive investment decisions.
Exceptional relationship-building skills, ability to establish trust with sales counterparts, industry stakeholders, and senior executives.
Strong written and verbal communication skills with the ability to craft compelling, personalized account messaging.
Proficiency with CRM and marketing automation platforms (Salesforce, Marketo, or similar).
Strong sense of ownership and accountability; thrives in a fast-paced, high-growth environment with a bias for action.
Deep curiosity for applying AI tools to optimize content creation, campaign workflows, and account research.

Nice To Haves

Experience in fleet management, transportation, construction, public sector or other segments is a strong asset.

Responsibilities

Serve as the primary marketing partner to segment Business Development Executives (BDEs), aligning marketing investment directly to account-level priorities, buying stages, and revenue goals.
Own the 1:1 and 1:few ABM strategy for strategic accounts across 1–2 assigned segments, aligned to sales priorities and pipeline targets.
Partner with sales teams to identify, tier, and map named accounts, including org structure, key decision-makers, and buying signals.
Build tailored account plans that connect marketing investment to deal stages, intent signals, and pipeline forecasts.
Run a regular ABM sync with assigned BDEs to pressure-test account plans, review engagement signals, and adjust program priorities.
Translate company and segment narratives into account-specific messaging and ABM plays.
Design and execute multi-channel digital ABM campaigns, including LinkedIn paid social, programmatic display, content syndication, and email, targeting named accounts and personas.
Leverage ABM platforms (e.g., 6sense) to orchestrate personalized account experiences, serve intent-based advertising, and measure account-level engagement.
Build account-specific landing pages and personalized content assets that address industry-specific pain points.
Use intent data and behavioral signals to prioritize accounts, optimize campaign timing, and trigger coordinated outreach with sales.
Apply AI tools to automate account research, generate personalized content variants, and scale 1:1 personalization across target accounts.
Execute strategic gifting programs tied to deal stages and account milestones to reinforce relationships and accelerate pipeline.
Plan and deliver VIP executive experiences, including executive dinners and hosted industry engagements, directly tied to deal advancement and account plans.
Develop and manage targeted roadshow programs that bring Geotab's value proposition to regional stakeholder clusters within strategic accounts.
Coordinate pre- and post-program follow-up sequences with sales, ensuring every experiential touchpoint maps to a deal milestone rather than existing as a standalone activity.
Serve as the primary marketing liaison to assigned Business Development Executives (BDEs), embedding into planning cadences and account reviews.
Build and maintain account-level marketing playbooks that guide outreach sequencing, content delivery, and program coordination.
Align marketing investment to pipeline priorities, forecast commitments, and account penetration goals.
Build credibility with BDEs and sales leaders through data, account insights, and a clear POV on marketing's role in each deal.
Track pipeline sourced and influenced, account engagement, and program ROI for assigned segments on a regular reporting cadence.
Manage ABM budget across channels and programs for assigned segments.