Senior Manager, Deal-Based Marketing

SAIC•Flexwork, VA

About The Position

The Senior Manager, Deal-Based Marketing (DBM) will help redefine how SAIC shows up for its most strategic growth opportunities, bringing sharper strategy, stronger storytelling, and more distinctive integrated marketing to high-value pursuits. Reporting to the Director, Deal-Based Marketing, this role will help turn complex business priorities, customer insights, and competitive dynamics into bold and progressive marketing strategies that elevate SAIC’s value and help growth and pursuit teams compete with greater clarity, confidence, and impact. This is an opportunity for a strategic, hands-on marketing leader who wants to build something different inside the GovCon space. The ideal candidate brings B2G, GovCon, or complex B2B integrated marketing experience, strong agency and stakeholder management skills, and the drive to make pursuit marketing more modern, creative, and commercially sharp. They are comfortable guiding and influencing senior stakeholders to adopt new approaches outside of what’s been done before. They are energized by bringing structure to complex work, improving how teams operate, and using AI and other modern tools to help DBM move faster, work smarter, and deliver stronger outcomes.

Requirements

B2G, GovCon, or complex B2B integrated marketing experience
Strong agency and stakeholder management skills
Drive to make pursuit marketing more modern, creative, and commercially sharp
Comfortable guiding and influencing senior stakeholders to adopt new approaches
Ability to bring structure to complex work and improve team operations
Experience using AI and other modern tools to improve marketing outcomes

Responsibilities

Lead integrated marketing strategy for priority pursuits, including messaging direction, creative approach, tactics, media recommendations, and stakeholder alignment.
Lead DBM team operations, including workflow, prioritization, quality control, agency coordination, and continuous improvement across active priority opportunities.
Partner with the Director on DBM strategy, executive alignment, budget decisions, and priority-setting while leading daily operations across active work.
Manage creative agency relationships and delivery quality, ensuring agency partners are aligned to DBM strategy, expectations, timelines, budgets, and standards.
Build and manage strong relationships with senior stakeholders, including VP- and SVP-level leaders, helping align expectations, shape recommendations, and represent DBM priorities in senior-level discussions.
Own budget management, including agency spend, budget tracking, forecasting support, and recommendations to the Director.
Co-lead workshop strategy and facilitation, helping shape customer insights, differentiated messaging, and pursuit-specific marketing direction.
Manage, coach, and develop the DBM Manager, providing clear direction, support, feedback, and opportunities for growth.
Lead the development of DBM stakeholder enablement, playbooks, templates, case studies, and process guides that improve consistency, scalability, and adoption.
Use AI tools and techniques to improve DBM strategy, ideation, content development, workflow efficiency, collaboration, and delivery quality.