Account Based Marketing (ABM) Manager
About The Position
GlossGenius is building its upmarket motion and the ABM function is at the center of it. As ABM Manager, you'll own the strategy, messaging, campaigns, and channel mix that turn target accounts into customers. This isn't a role where you inherit a defined program and optimize it. You'll build the motion from scratch, which means making calls on account selection, messaging, and channel mix without a lot of guardrails. The expectation around AI is real here. We're not looking for someone who uses AI tools to move faster — we're looking for someone who has built AI-powered GTM workflows and knows how to design systems that scale personalization, surface intent signals, and tighten the feedback loop between campaign performance and strategy. You will report to the Lead, Upmarket Growth. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.
Requirements
- 3+ years of B2B demand gen or ABM experience at a high-growth technology company, with a track record of running multi-channel campaigns that drove measurable pipeline
- Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar platforms to automate prospecting, personalize outreach at volume, or surface intent signals and can speak to how that changed the output of the motion, not just the speed of executing it
- Comfortable building without a defined playbook, with a track record of standing up net-new campaign motions and creating structure from ambiguity
- Deep fluency in segmentation, intent signal interpretation, and account prioritization, with a strong instinct for finding the right accounts at the right moment
- Strong email copywriting skills, with demonstrated ability to craft persona-specific, funnel-stage-appropriate messaging that converts
- A strong analytical mind with the ability to pull performance metrics, build simple models, and translate analysis into strategic adjustments independently
- Proven track record of tight alignment with Sales and RevOps, treating pipeline as a shared metric rather than a handoff
Responsibilities
- Architect the ABM strategy end-to-end inclusive of account selection and segmentation, messaging, channel mix, Sales handoff, and the metrics that define success
- Design and deploy AI-powered campaign workflows that scale personalization across the target account list, using intent data, firmographic signals, and behavioral triggers to prioritize and sequence outreach
- Execute integrated multi-channel ABM campaigns across outbound email, direct mail, and digital, tailored to key personas and funnel stage
- Track MQL pacing, pipeline contribution, and activation rates by segment
- Run structured A/B tests, build a learning agenda, and translate results into strategic decisions
- Partner with Sales, RevOps, and Product Marketing to align on account targeting, campaign strategy, and pipeline metrics
Benefits
- Competitive health & dental insurance options, effective on your first day of employment
- Flexible PTO
- In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
- Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
- Annual stipend for professional development and continued learning
- High performers at 5 years receive a generous stipend to use however you recharge best
- 401k benefit: employees are eligible to contribute starting day 1 of employment
- Dependent Care FSA
- Paid parental leave
- Fertility and adoption benefits via Carrot and Kindbody
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
