Segment Marketing Manager

nCino, Inc. • Wilmington, NC

19d • $72,300 - $119,300

About The Position

The Segment Marketing Manager supports the execution of segment marketing programs that generate demand, accelerate pipeline, and drive revenue growth for nCino. The role works closely with Sales, Partners, and Marketing teams to execute localized campaigns and events aligned with nCino's global brand and messaging, while building business-line understanding.

The position covers North America field marketing programs, including events, webinars, digital advertising, email campaigns, and direct mail. The manager helps coordinate campaigns, adapts corporate messaging and assets for regional relevance, and collaborates with internal teams to align marketing activities with business objectives. The role also tracks and analyzes program performance, researches market and competitive activity, and uses marketing automation and CRM tools to improve execution and provide data-driven insights.

The base salary range is $72,300–$119,300 USD. nCino provides equal employment opportunities and reasonable accommodations for qualified individuals with disabilities, and emphasizes inclusion and equality in the workplace.

Requirements

• Undergraduate degree and at least 2 years of related professional experience.
• Project management experience and ability to manage multiple initiatives simultaneously.
• Data-driven mindset and experience tracking and analyzing marketing program performance.
• Ability to independently localize marketing content for campaigns based on market segment requirements.
• Collaborative team player with a proactive, results-oriented attitude.

Nice To Haves

• Knowledge of the financial services or banking industry.
• Familiarity with CRM and marketing automation tools such as Salesforce, 6sense, and Marketo.
• Excellent interpersonal and communication skills, with comfort engaging Sales, partners, customers, and internal teams.
• Experience with digital advertising on LinkedIn, Google, and other platforms.
• Experience with targeting, segmentation, and list acquisition to build prospect lists for marketing programs.
• Experience creating and executing integrated marketing campaigns using tactics such as white papers, case studies, webinars, digital advertising, and social media.
• Analytical ability and strong technical acumen using multiple data sources, such as 6sense, ZoomInfo, Salesforce, and Marketo.

Responsibilities

• Execute North America field marketing programs, including events, webinars, digital advertising, email campaigns, and direct mail, to engage key prospects and customers.
• Coordinate campaigns and contribute market insights to improve engagement strategies and develop localized campaigns that drive pipeline growth.
• Adapt corporate messaging, campaigns, and assets for regional relevance in collaboration with the marketing team.
• Coordinate field-level events, including sponsorships, trade shows, and executive programs, with the Global Events Team.
• Report campaign performance metrics, analyze data to evaluate effectiveness, and recommend areas for improvement by market segment.
• Partner with Sales, Product Marketing, Partner Marketing, and other internal teams to align marketing activities with business objectives and share insights on program performance.
• Research field marketing best practices, industry trends, and competitive activity to support strategy development.
• Use marketing automation tools and CRM systems, including Salesforce, Marketo, and 6sense, to support campaign execution and optimize operations.
• Track campaign performance and provide data-driven insights into marketing activities and successes to ensure alignment with sales goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level